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Ford BlueCruise Hands-Free Driving Tech Approved for Use Across the Highways of Europe 

Jul 31, 2024
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In 2023, BlueCruise was the first system of its kind to gain approval when it launched in Great Britain, becoming the first advanced driver assistance system to deliver true hands-free driving at highway speeds in Europe. In Spain, Ford was also the first automaker to give customers the ability to drive hands-free on the highway.

“We believe BlueCruise can make highway driving easier and more enjoyable whether you are in stop-and-go traffic or on a long road trip, and with this recent ruling it will allow us to offer even more customers access to BlueCruise across Europe,” said Ashley Lambrix, BlueCruise general manager, Ford Motor Company. “Expanding the availability of Blue Zones beyond Great Britain, Germany and Spain is also a huge milestone for us, allowing customers to use BlueCruise for a multi-country road trip.” 

“We are thrilled to announce the expansion of Ford’s BlueCruise availability into 15 additional European markets, bringing thousands more kilometres of enjoyable hands-free driving to our customers,” said Charles Nolan, International Director Integrated Services. 

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“As industry pioneers, Ford is committed to pushing the barriers of innovation. With BlueCruise, we are revolutionising the driving experience across the continent and making our customers’ journeys less stressful.”

Customers can enjoy a 90-day free trial to experience how BlueCruise can make their long drives or stop-and-go traffic more enjoyable and less stressful. Following the free trial, customers can activate an annual or monthly subscription, which they can cancel or renew at any time. This monthly subscription model makes it easy to activate BlueCruise at a time that suits their driving plans. 

 There are more than 420,000 BlueCruise equipped vehicles on the road globally across Ford and Lincoln vehicles. More than 289 million hands-free kilometres (179 million miles) have been driven using BlueCruise globally, totalling more than 2.6 million hours of driving time. 

For more information, visit Ford BlueCruise: Hands Free Driving Technology.