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Cracking the Egg: The Story Behind Ford's Hidden Design Elements

Jul 08, 2024

Ever discovered a fun surprise in your Ford vehicle and wondered how it got there? These clever features, known as "Easter eggs," are hidden design elements meant to be found over time, adding an extra layer of fun for Ford owners.

In our latest video, we take you behind the scenes to reveal the magic of their creation. You'll journey from the initial sketches to the final touches on the factory floor, gaining a new appreciation for these engaging features.

Designers Dustin Shedlarski, Rachael Dillon, and Paul Mutter are a few of the creative minds behind many of these unique designs. Follow along as they share the inspirations and stories that drive their work, showing how these small details can forge a special bond between Ford and its customers.

Watch as Paul explains how the skylines of Detroit and Chicago were incorporated into the new Ford Explorer - a tribute to the vehicle's design and manufacturing origins. This thoughtful detail connects the car to its roots and honors the dedication of the assembly line workers at the Chicago Assembly Plant. 

But Easter eggs are more than just hidden surprises; they’re a testament to the creativity and dedication of our Ford design team. These features allow our designers to leave a personal mark on each vehicle, creating a deeper connection between the car, the owner, and the people who assembled it.

Don't miss this behind-the-scenes look at the artistry and effort that goes into every vehicle we make. Then, share the Easter eggs you’ve found in your own car in the comments with us!