‘Freedom of Choice’ Brand Campaign Continues with ‘The Power to Do’

May 03, 2024

Ford’s “Freedom of Choice” brand campaign continues this weekend with a new spot featuring the Mustang Dark Horse, F-150 Lightning, Bronco Sport and Maverick hybrid. Catch it during the broadcast of the 150th Kentucky Derby from Churchill Downs.

“The Power to Do” is the third spot in Ford’s first fully integrated brand campaign of the year showcasing the breadth of the Ford lineup – gas, hybrid, and electric vehicles. The three video spots feature a total of nine different Ford vehicles.

What do you think of the new campaign? Let us know!