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Ford Celebrates 60 Years of Mustang with New Model Announcements and Order Books Opening

Apr 17, 2024
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    New Model Announcements
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COLOGNE, Germany – It’s synonymous with fun, freedom, performance and a touch of rebellion, and today the iconic Ford Mustang turns 60.

Mustang first went on sale at the New York World’s Fair on April 17, 1964. It broke the mould by setting an industry record for sales during its first year with more than 418,000 cars and hasn’t lifted off the gas since. Mustang is the world’s best-selling sports car for more than 10 years.

To celebrate six decades of continuous Mustang production, Ford is today announcing two new versions for Europe. The new Mustang California Special puts a modern twist on a special edition first introduced in 1968, while the new Mustang Nite Pony Package adds even more character with moody styling enhancements.

As Ford journeys towards an electric future in Europe, the company has also expanded the Mustang Mach-E stable, opening the order books on April 30 for the Mustang Mach-E Rally – the first ever rally-inspired EV from Ford. Another present on Mustang’s birthday include first details of the ordering process for the ultra-high-performance Mustang GTD.

Historic Photo Gallery:

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“Few – if any – vehicles can claim a history, legacy and worldwide following as rich as the Ford Mustang, and even fewer have been in continuous production for 60 years,” said Jon Williams, general manager, Ford Blue, Europe. “Today’s celebrations and our new additions to the Mustang line-up capture the spirit of freedom and fun that has been a cornerstone of Mustang success over six decades – and are now inspiring the technologies to keep Mustang galloping into the future.”