Domestically Produced Ford Bronco Launches with MSRP All-new Ford Mustang 2.3T Convertible Debuts in China
At this year’s Beijing auto show opened on April 26, the eagerly awaited domestically produced Ford Bronco officially hit the market, with the official Manufacturer's Suggested Retail Price (MSRP) being revealed for the entire series. The MSRP ranges from RMB 299,800 to 438,800 for seven models: the Big Bend, Black Diamond, Black Diamond Sasquatch Version, Outer Banks, Outer Banks Sasquatch Version, Badlands, and a special limited-edition Everglades. Moreover, the Ford Bronco Everglades special edition, with an MSRP of RMB 438,800, has a limited availability of just 500 units.
The domestically produced Ford Bronco perfectly mirrors the wild spirit and ultimate utility of the original Ford Bronco, creating a hardcore off-road vehicle with a unique style, bold personality, and strong heritage. Launched in 1966, the original Ford Bronco was the pioneer of the Sports Utility concept, significantly influencing the development and evolution of the SUV segment. Adopting a spirit of adventure, iconic design, and hardcore off-road performance, the Ford Bronco has emerged as one of the most sought-after vehicles in the United States.
Ford Bronco
The wild nature of the Ford Bronco is defined by its DNA – being "authentic," "hardcore," and capable of "ultimate play". Tailored specifically for the Chinese market, the domestically produced Ford Bronco masterfully merges its inherent hardcore appeal with sophisticated modern technological advancements. It features a 12.3-inch digital dashboard and a 12-inch LCD touchscreen for central control, powered by the high-capacity Qualcomm Snapdragon 8155 chip. This setup not only guarantees seamless system functionality and stunning infotainment visuals but also enables wireless CarPlay, providing users with an effortlessly smart connected experience.
In the renowned Baja 1000 off-road rally, known for being the most grueling off-road race in the world, the Ford Bronco has clinched 32 titles, solidifying its status as the undisputed champion of Baja. Boasting a true off-road rally heritage, the Ford Bronco has also endured the rigorous "Built Ford Tough" testing program that covers 16 million kilometers, demonstrating its exceptional off-road prowess and reliable durability.
Ford Bronco
As the first in the industry to come equipped with a factory Sasquatch off-road setup, the domestically produced Ford Bronco delivers “peak performance right from the factory” with hardcore off-road heritage and unparalleled factory features. Thanks to its EMOD smart preloaded four-wheel drive, H.O.S.S. 2.0 suspension system featuring Bilstein adaptive three-stage nitrogen shocks and an intelligent front sway bar disconnect, along with the G.O.A.T. Terrain Management System, the domestically produced Ford Bronco’s off-road functionality has been elevated to new heights.
The Ford Bronco's flexible modification possibilities also offer endless entertainment and "playability" to its users. Its groundbreaking modular design grants off-road aficionados and customization enthusiasts a level of personalization never seen before. The design features a quick-release roof rack and doors, allowing for easy conversion into an open-top configuration in just seconds and enabling passengers to be immersed in the surrounding nature, for a feeling of unparalleled freedom and openness. With more than 20 removable modules throughout the vehicle, off-road enthusiasts and modification fans have infinite possibilities to craft their Bronco into a truly unique model.
Ford Ranger
In addition to the highly anticipated Ford Bronco, several enhancements and experience upgrades for the Ford Ranger – dubbed the "Professional Off-Road Pickup Truck" – were displayed at the auto show, bringing a more hardcore and intelligent approach to outdoor adventures. Software optimizations built for off-roading are being introduced in models at or above the XLT off-road version for enhanced off-road capabilities. Additionally, Wildtrak and 1st Edition users will experience an official upgrade with the only L2.9 intelligent driving assistance features in the entire pickup segment.
On the 60th anniversary of the Mustang, the All-new Ford Mustang 2.3T Convertible made its debut at 2024 Auto China, marking the first time that Ford has officially introduced the convertible version of the nameplate in the Chinese market. As the most thrilling, smartest, and most enjoyable Ford Mustang ever, the All-new Ford Mustang 2.3T Convertible combines advanced engine technology, an immersive smart cockpit, and classic performance car design in one package. Redefining driving pleasure, the Mustang convertible awakens the passion of sports car enthusiasts worldwide with an exceptional and revolutionary driving experience.
Mustang 2.3T Convertible
The All-new Ford Mustang 2.3T Convertible and Coupe Edition come equipped with the fourth-gen 2.3T EcoBoost® turbo engine, offering a peak power output of 220 kW and maximum torque of 453 N·m. It features cutting-edge engine technology including in-cylinder direct injection, variable cam timing, and turbocharging, and benefits from a distinctive intake manifold and turbocharger casing design. When paired with the Ford SelectShift® 10-speed automatic gearbox, this setup delivers excellent performance and superior fuel economy while fulfilling customer needs and expectations.
To fully meet the needs of Chinese customers, the latest Ford Mustang 2.3T Coupe and Convertible have been exclusively enhanced with a GT performance appearance package exclusive to the Chinese market. This package features an enlarged, bolder intake grille that not only boosts airflow but also accentuates its performance edge, along with the addition of 19-inch wheels and an active quad exhaust setup. Equipped with a suite of high-performance features that draw from the All-new Ford Mustang Dark Horse, the new model embodies Ford’s commitment to performance alongside genuine product value, fulfilling fan expectations, and ensuring that the promise and legacy of performance are honored.
All-new Ford Mustang Family
In addition, to commemorate the 60th anniversary of the Mustang brand, a variety of community celebration activities will take place in cities across China, bringing together Chinese Mustang fans to celebrate the thrill of on-road performance.
During the auto show, the Ford Explorer marked its largest, most significant vehicle delivery event to date at the "Ford Explorer Owner Delivery and Ford Explorer Club Member Signing Ceremony" held at Beijing Olympic Park Square. During this event, 500 new Explorers were delivered to their owners, who joined together to sign the "Ford Explorer Convention" and officially become members of the Ford Explorer Club. The ceremony not only initiated an attempt to set a Guinness World Record for the most signatures on a car, but also launched a new special training program by Blue Sky Rescue Team to reflect Ford Explorer Club members’ deep commitment to public welfare and sustainability efforts.
The Ford Explorer Club is an exclusive owner community and co-creation experience platform for Ford Explorer SUV owners, initiated by Changan Ford New Energy Technology in 2021. Members are invited to sign the "Ford Explorer Convention", which gathers individual owners to come together, collaborate, and contribute to sustainability efforts while exploring the great outdoors as a group. The Ford Explorer Club has since brought together 35,000 members and has organized over 100 charitable events in 2023 alone.