Detroit Lions unveil uniforms inspired by Ford icons

Apr 19, 2024

The Detroit Lions unveiled their new uniforms on April 18 at Ford Field during a Lions Loyal Member-exclusive Uniform Reveal presented by Ford. Classic blue oval icons drove the vision for the Lions and Nike Design on their new primary jersey to create a fresh take of the uniforms worn by the early 90s teams.

Inspired in part by Ford’s reimagination of the Bronco, the SUV served as a muse for the team in taking a classic look and creating a sharper interpretation for the modern era. 

The striping across various pieces of the uniform were also inspired by the sleek design commonly seen on the iconic Mustang. Rooted in Detroit, the uniforms draw the connection between the team and the hardworking, passionate community the Lions represent.

Ford and the Lions have a rich, shared history grounded in Detroit heritage.
Lisa Materazzo
Global Chief Marketing Officer, Ford Motor Company

“We’re proud that the Ford Bronco and the iconic Mustang served as inspiration for elements of their new uniforms and excited to see the Lions when they proudly represent Detroit in Ford Field and celebrate our shared passion for football,” said Lisa Materazzo, global chief marketing officer, Ford Motor Company.   

The new jersey, as well as traditional merchandise inspired by the updated designs, will be available in the Lions Supply store at Ford Field and on More information can be found at

What do you think of the new uniforms? Do you have a favorite Lions look?