Upscale Lineup of More Than 300 Vehicles Fills the Cup for Lincolns and Lattes

Feb 12, 2024

Lincoln recently hosted Lincolns and Lattes, an upscale version of the traditional cars and coffee-style car show gatherings at the company’s Irvine design campus in California. More than 300 significant collector cars, as well as historic and current Lincoln vehicles from throughout southern California were on display. 

The Lincoln and Continental Owners Club presented a display of 21 Lincolns arranged in chronological order spanning from 1938 to the present. Two clubs which feature customized 1960s-era Continentals displayed 16 cars that each feature unique custom paint, wheels, interiors and other creative touches.

The event also included three unique Lincoln displays including a one-of-a-kind 1956 Continental convertible that was a gift from William Clay Ford Sr. to his wife, Martha Firestone Ford, and a one-of-a-kind 1956 Continental owned by actress Elizabeth Taylor. 

Shashwat Patel, director, Merchandising, enjoyed seeing a mix of vintage American-made vehicles, as well as European models. Although he doesn’t consider himself a “car guy,” events such as Lincolns and Lattes are valuable for employees. 

Events like these help put into perspective a few things: there are a ton of car people, and more importantly, there are a ton of people that have a deep-seated affinity for Ford, Lincoln and Mercury products.
Shashwat Patel
director, Merchandising, Lincoln.

“I think most employees know that, but it hits different when you see 25 immaculate, mid-20th century Lincoln Continentals lined up with owners beaming with pride and other people repeatedly expressing ‘wow.’” 

Lincoln is creating the classics of the future today. After starting the year with the recent launch of the all-new Nautilus, and the recent introduction of the new 2025 Lincoln Aviator, the brand is poised for growth in 2024. Blue Cruise hands-free highway driving technology is now available for all Lincoln models, extending the long history of Lincoln innovation.