Cheering on the Detroit Lions is a family affair for Lanivich, pictured here with his son Drexel.
When he’s not at work finding creative ways to bring the Ford Pro brand to life, Iain Lanivich can be found on Facebook, Instagram – and at Ford Field – demonstrating his “super fan” support for the Detroit Lions.
Lanivich, who heads up Ford Pro Brand Creative & Content, was a diehard Lions fan long before it was considered cool to be one. He’s had season tickets since 2000 – when the team was playing at the Pontiac Silverdome – and he stuck with them ever since.
“People go to the games for different reasons. Some like being with their friends. Others like to tailgate. I like to be part of the game,” he said. “Even when we were losing every week, I was screaming on every defensive play because I know sound can impact on offense. If I can do anything as a fan to influence others and make a difference, I’ll do it.”