VIDEO: Ford Performance Kicks Off Most Ambitious Global Motorsport Program in Company’s History

Jan 17, 2024
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From the hallowed tracks of Le Mans and Interlagos to the trails of Dakar and Baja California, Ford will spend 2024 racing on six of the world's seven continents.

To mark the most ambitious global racing program in the company's already storied history, Ford is in Charlotte, North Carolina to blow the lid off its full racing series lineup.

We are going all-in on racing around the world. Our ambition is to go racing on some of the most famous tracks and trails of the world and to showcase some of our iconic products in some of the toughest environments possible.
Jim Farley
President & CEO, Ford Motor Company

We're here to track it all – along with any surprises along the way – so check this space throughout the day for the latest from Charlotte.

Ford President & CEO Jim Farley sums it up: “Whether it is the longest endurance races for Mustang such as Le Mans or Daytona 500 or showcasing Bronco, F-150 and Ranger on the roughest off-road stages, we believe we have the opportunity to demonstrate to customers how going racing makes us better. And with our return to F1 just a few years away now, there could not be a more exciting time for Ford to go racing.”