Ford’s iconic Blue Oval logo is world-renowned today, but it took several decades before it became the go-to symbol for not only Ford products, but the entirety of Ford Motor Company.
The Ford script, a key element of the famed Blue Oval we all know and love, dates back to the company’s inception. C.H. Wills, an engineer and draftsman with a background in typography, was an early Ford employee. He is credited with designing the original logo, which adorned Ford models spanning from the Model C in 1904 through the last of the Model Ts in 1927. The script followed an ornate 1903 emblem from the Model C, which included the company’s hometown of Detroit. A more stylized form of the script, known as “script with wings,” was used on all Ford cars in 1906, and the Ford script would be registered with the U.S. Patent and Trademark Office in 1909.