Henry Ford and wife Clara Ford dance in this undated photo. His interest in country music originated in the 1880s with his love of dance and fiddle music.
Watching some of country music’s biggest artists perform at the reveal event for the new 2024 Ford F-150 this week may have served as a reminder of the company’s long relationship with country music, which dates back to the Blue Oval’s early years.
Researchers and historians have said a link can be found between the rise of early recorded country music and Ford’s marketing of automobiles that were affordable for the average worker. That resulted in many artists driving Ford vehicles to travel from gig to gig.
Henry Ford’s interest in country music originated in the 1880s with his love of dance and fiddle music, which was rooted in his affinity for the working class and his belief that folk dance and music represented the moral fiber of America. He was also known to use his Stradivarius violin to belt out country fiddle tunes rather than staid classics.