Jim Farley discussed the Ford+ plan for growth and value creation leveraging software and deep customer understanding in a new era of connected, electric vehicles at the Alliance Bernstein 39th Annual Strategic Decisions Conference held recently in New York.
In a fireside chat with leading technology analyst Toni Sacconaghi, Farley described how Ford is shaping the future of the automotive industry, transforming a 120-year-old, purpose driven company into an industry pacesetter in digital electric, ICE and hybrid vehicles. He illustrated how Ford is delivering incredible customer experiences and unlocking new growth by creating vehicles as software platforms, with the Ford Pro commercial business as the best example today of what’s possible across all customer segments.
It was Farley’s second appearance at the Strategic Decisions Conference, a CEO-only event that provides insights from the world’s largest and most important companies.