New Ford Campaign Celebrates International Women’s Day with a Twist

Mar 08, 2023
men's only explorer Click to Enlarge

For International Women's Day, Ford celebrates the contributions of the visionary women who have transformed the auto industry and continue inspiring the next generation of female innovators.

The tribute features a clever twist on the typical auto advertisement with the launch of a tongue-in-cheek video coined "Ford Explorer Men's Only Edition.” The video is part of a broader digital campaign that shines a spotlight on some of the essential automotive innovations developed by women.

iwd Click to Enlarge

Throughout Women’s History Month, Ford will continue to salute the visionary work of women in the automotive industry, both past and present, while also looking toward the future. Some of the trailblazing women to be featured in the digital campaign include:

  • Florence Lawrence, Pioneer of brake and turn signals
  • Hedy Lamarr, Innovator of the communication system used in cellular technology, Wi-Fi and GPS
  • Dr. Gladys West, Pioneer of the modern-day GPS

International Womens' Day

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Join the Webcast Event here