The 2024 Further with Ford Trends Report provides key insights into changing attitudes toward life, work, family and the influence of artificial intelligence (AI).
The 12th annual Further with Ford Trends report released today explores the intentional decisions consumers are taking to shape their lives and provides key insights into the changing attitudes toward life, work, family and the influence of artificial intelligence (AI).
“Trends give us clues about what matters to consumers. We can explore their priorities, fears and hopes for the future,” explained Chief Futurist Jen Brace. “These insights can guide our development of products and services for a future that often feels uncertain.”
Spanning 16 countries, the 2024 global survey reveals people are taking charge of their lives by actively shaping their futures rather than fixating on the past. For example, 52% of employed people globally would be willing to take a 20% pay cut to achieve a lifestyle that prioritizes quality of life.
“This year we are seeing a shift in how consumers are prioritizing themselves in order to gain a sense of stability in an unpredictable world,” said Brace. “Quality of life is taking precedence over advancement at work, consumers are cautiously accepting AI technology and they are looking to make sustainable choices…as long as those choices are not inconvenient for them.”
2024 Further with Ford Trends
Here's a quick look at the six trends for 2024: