The Ford Float
The Ford float, which debuted last year, showcases how Ford is “Powering the Community” in Detroit, both through great products and investing in communities.
The first section of the float features an illuminated replica of the iconic, reimagined train station, the centerpiece of Michigan Central, the 30-acre hub nestled between Detroit’s Corktown and Southwest neighborhoods. Ford purchased the building and began renovations in 2018. More than 1,000 LED lights illuminate the train station, which is 15 feet wide.
The middle section of the float represents how Ford and our partners plan to activate spaces for the community in and around Michigan Central. The greenery, benches and bridge demonstrate how Michigan Central will connect with surrounding neighborhoods.
The third section showcases the Ford Resource and Engagement Centers, which bring nonprofits, residents and community leaders together to support the surrounding neighborhood. With locations near the Michigan Central campus in Southwest Detroit and on the city’s East side, Ford’s community centers provide access to job training and placement services, tax and legal services, food distribution, youth programming and more.