Nobody likes waiting for paint to dry. So, in 2007, Ford created a newer, faster way to get the job done while also helping combat one of the auto industry's biggest environmental challenges.
Ford became the first automaker to paint its vehicles using a then-new 3-wet, high-solids-based system. The new paint formulation allowed for three layers of wet paint: primer, base and enamel; to be applied one after another, while each layer is still wet, and “baked” once all three are applied, rather than individually. The new process resulted in a smaller, more energy-efficient paint shop and reduced the amount of time needed to paint vehicles by nearly 20%. It also reduced the size of the traditional paint shops by nearly 15%. Those factors helped lead Ford to a savings of approximately $7 per vehicle.