Off-road, hands-on | New Bronco Off-Roadeo offering expands access

Nov 02, 2023

Outdoor and off-road enthusiasts across America now have more access to the Ford Bronco Off-Roadeo. A new Half-Day Adventure is available at one of four unique U.S. locations. The Half-Day Adventure is a four-hour paid off-road quest with trail guide instruction. Participants of all skill levels are welcome, and a Bronco will be provided for use throughout the experience. This opportunity is a shortened version of the classic 10-hour day offered as a complimentary benefit for new Bronco, Bronco Raptor, and Bronco Sport owners. 

What You Get

Participants will receive hands-on coaching from expert trail guides and will navigate a Ford Bronco SUV through challenging terrains and marvel at scenic landscapes with fellow adventure enthusiasts. The experience includes: 

  • Rugged Terrain: Get behind the wheel of a Bronco and conquer challenging, picturesque trails and specially designed training tracks. Experience the power and capability of the Bronco in its natural habitat. 
  • Mastering Bronco Off-Road Features: Learn off-road skills including: selecting your line, throttle control and maintaining traction to tackle tricky obstacles. 
  • Bronco Culture: Dive deep into the Bronco brand and learn its rich history, view exclusive gear and accessories and join a welcoming community of enthusiasts. It's more than just off-roading – it's a lifestyle. 

Sydney Sweeney Hits the Trail

Emmy Award-nominated actor and Limited-Edition Bronco Heritage owner Sydney Sweeney took to the trails on her recent trip to the Bronco Off-Roadeo in Moab, Utah. Her epic adventure will be shared with fans via social content on Ford and Sweeney’s channels. The video series includes Sweeney honing her off-roading skills and shows off her 2023 Bronco Heritage Edition in Robin’s Egg Blue.

Bronco Off-Roadeo is not just about driving – it's about learning, feeling empowered, and challenging yourself. It is a playground for everyone; and now that it’s open to all with Half-Day Adventure, I’m so excited to come back with all of my friends!
Sydney Sweeney

Ford and Sweeney have teamed up following Sweeney’s documentation of a 1969 Ford Bronco restoration during the pandemic on her TikTok channel, @Syd’s_Garage. Her work with Ford was inspired by growing up in a family of mechanics in Spokane, Washington, and learning to drive on her grandfather’s Ford F-100.  

Earlier this year, Ford launched the Sydney Sweeney x Ford exclusive workwear collection in collaboration with Dickies. Custom overalls from the clothing line sold out 31 hours after being announced, prompting a restock.