Off-road, hands-on | New Bronco Off-Roadeo offering expands access

Nov 02, 2023

Outdoor and off-road enthusiasts across America now have more access to the Ford Bronco Off-Roadeo. A new Half-Day Adventure is available at one of four unique U.S. locations. The Half-Day Adventure is a four-hour paid off-road quest with trail guide instruction. Participants of all skill levels are welcome, and a Bronco will be provided for use throughout the experience. This opportunity is a shortened version of the classic 10-hour day offered as a complimentary benefit for new Bronco, Bronco Raptor, and Bronco Sport owners.

What You Get

Participants will receive hands-on coaching from expert trail guides and will navigate a Ford Bronco SUV through challenging terrains and marvel at scenic landscapes with fellow adventure enthusiasts. The experience includes:

Rugged Terrain: Get behind the wheel of a Bronco and conquer challenging, picturesque trails and specially designed training tracks. Experience the power and capability of the Bronco in its natural habitat.
Mastering Bronco Off-Road Features: Learn off-road skills including: selecting your line, throttle control and maintaining traction to tackle tricky obstacles.
Bronco Culture: Dive deep into the Bronco brand and learn its rich history, view exclusive gear and accessories and join a welcoming community of enthusiasts. It's more than just off-roading – it's a lifestyle.

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Participants will have guidance on navigating a Ford Bronco SUV through tough terrains.
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Sydney Sweeney Hits the Trail

Emmy Award-nominated actor and Limited-Edition Bronco Heritage owner Sydney Sweeney took to the trails on her recent trip to the Bronco Off-Roadeo in Moab, Utah. Her epic adventure will be shared with fans via social content on Ford and Sweeney’s channels. The video series includes Sweeney honing her off-roading skills and shows off her 2023 Bronco Heritage Edition in Robin’s Egg Blue.

Bronco Off-Roadeo is not just about driving – it's about learning, feeling empowered, and challenging yourself. It is a playground for everyone; and now that it’s open to all with Half-Day Adventure, I’m so excited to come back with all of my friends!

Sydney Sweeney

Ford and Sweeney have teamed up following Sweeney’s documentation of a 1969 Ford Bronco restoration during the pandemic on her TikTok channel, @Syd’s_Garage. Her work with Ford was inspired by growing up in a family of mechanics in Spokane, Washington, and learning to drive on her grandfather’s Ford F-100.

Earlier this year, Ford launched the Sydney Sweeney x Ford exclusive workwear collection in collaboration with Dickies. Custom overalls from the clothing line sold out 31 hours after being announced, prompting a restock.

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Emmy Award-nominated actor and Limited-Edition Bronco Heritage owner Sydney Sweeney took to the trails on her recent trip to the Bronco Off-Roadeo in Moab, Utah
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Goes Over Any Terrain

Bronco’s off-roading capabilities are made possible with its exclusive Terrain Management System™ with G.O.A.T. Modes™ – designed to help drivers better navigate any type of terrain – and off-road mapping and drive technologies such as the Bronco Trail app and Trail Control.

“While our Bronco owners have loved Off-Roadeo, we’ve been asked by non-owners how they could experience Bronco’s legendary off-road capabilities,” said Matt Simpson, general manager for Ford Enthusiast Vehicles. “The new Half-Day Adventure is a great way for those to be fully immersed in the Bronco brand and create an unforgettable memory.”

How to Book a Half-Day Adventure

Half-Day Adventure at Bronco Off-Roadeo starts at $795 per vehicle and includes a driver and up to three guests. Those interested can book reservations to attend Half-Day Adventure at Bronco Off-Roadeo at Mt. Potosi in Las Vegas; Moab, Utah; and Horseshoe Bay, Texas, at BroncoOffRoadeo.com.

Owners of any 2021 or newer Ford Bronco, 2021 or 2022 Bronco Sport Badlands or First Editions, any 2023 or newer Bronco Sport, and 2022 or newer Bronco Raptor will continue to experience the full-day Bronco Off-Roadeo experience free of charge.

Ford also offers other experiential driving schools for vehicle owners across the US, including:

ST SUV Experience for Edge and Explorer owners in Park City, UT. and Asheville, NC.
F-150 Raptor Assault Experience at the Ford Performance Racing School in Tooele Valley, UT.
Dark Horse Track Attack for Mustang Dark Horse owners at Charlotte Motor Speedway in Concord, NC.