Ford EVs are bringing customers new capabilities and experiences such as instant torque, Pro Power Onboard and the Mega Power Frunk, and the transition from gas-powered vehicles is as revolutionary as the smartphone, according to Darren Palmer, vice president, Electric Vehicle Programs, Ford Model e.
“You think you know what an EV is because it has four wheels and a steering wheel, but that’s nothing about what it actually is,” he told members of the Ford Retired Engineering Executives (FREE) at a recent meeting at Dearborn Country Club and live streamed online. “In the way that you love what your phone does for you … electric cars are all about that – what they do for you in your life. Whether you’re a technology lover or not, it’s about what it does for you.”
And those who do switch to an EV will notice a difference if they return to driving a gas-powered vehicle – though just two percent of them go back, Palmer said, noting the only other product that has that kind of response is smartphones.
Palmer was a founding member of Team Edison, an internal EV start-up responsible for shaping Ford’s approach to EVs, including the Mustang Mach-E. He has also held positions in Product Development, Product Planning, Manufacturing and Quality in the U.S., U.K. and Germany. Palmer was appointed to his current position in 2022.
With special editions like the F-150 Lightning Platinum Black and the recently revealed Mustang Mach-E Rally, as well as the second-generation electric vehicles in the works, Ford has a leg up on its domestic competitors, Palmer said.