A New Top-notch Outdoor Off-Roading Experience The World’s First Ford Beyond Store Opens in Chongqing

On October 10^th, the world's first Ford Beyond store held a grand opening ceremony in Chongqing, marking the beginning of a new chapter for Ford Beyond in the Chinese market. Inheriting the century-long Ford spirit of "pioneering innovation," the new channel brand Ford Beyond provides Chinese users with unrivaled product experiences, personalized modification experience and a global connected community experience. It aims to create an one-stop outdoor off-road ecosystem, allowing Chinese users to immerse themselves in the wildest outdoor lifestyle.

During the opening ceremony, Elena Ford, Chief Dealer Engagement Officer of Ford Motor Company, stated, " Ford as one of the earliest auto brands to enter China, has accompanied and witnessed the rapid development of China's automotive industry. Ford has also brought to the Chinese market a range of classic products, various technologies, and services. As the competition in the automotive market intensifies, we are accelerating the transformation of the Ford brand on a global scale. We are fully leveraging the unique advantages of our local partners and their deep insights and understanding of customer demands to construct a more diversified and competitive dealer ecosystem. With the launch of Ford Beyond, we are combining Ford's exciting vehicle portfolio with eceptional dealer-led service that supports customers on their time, on their terms. This will deliver a customer experience in China that is distinct from what has been seen before."

The successful introduction and domestic production of Ford's hardcore products, as well as the swift arrival of Ford Beyond to meet Chinese consumers, are attributed to the forward-thinking approach of both Ford China and Jiangling Automobile, as well as the keen insights into the Chinese consumer market. Sam Wu, President and CEO Ford China, stated, "The completion of the first Ford Beyond store is not only a milestone in deepening our cooperation but also a fresh starting point for both parties. It represents our commitment to delivering 'Born for Wild' to Chinese consumers. Starting from Chongqing, we aim to rapidly expand the Ford Beyond network across major cities and regions in China, with plans to establish over 200 experience spaces by 2024. In our efforts to promote localized manufacturing, we will adhere to Ford's global unified development, testing, production, and verification standards, ensuring Chinese consumers experience outstanding products."

Ford Beyond store for outdoor off-road enthusiasts

Ford Beyond‘s store, led by Ford global team, is designed with the highest global standards, showcasing crafted with creativity. The exterior of the store resembles a "glass jewelry box," and even a fleeting glance while strolling down the street allows passersby to sense the top-tier products displayed inside, shining like gemstones, attracting every user who comes by. Inside the space, an abundance of real wood and stone is used, and the use of glass materials reflects the most common and precious element of nature, water. Through these unique and distinctive designs, every user who enters the space can truly immerse themselves, relax, and feel as though they are in a natural outdoor environment.

Unlike traditional 4S stores that typically focus on sales and maintenance, Ford Beyond's store is not only designed for users to select their favorite vehicles but also to embark on an entirely new lifestyle from the moment they step into the space.

Therefore, in the Ford Beyond sotre, you'll find not only a vehicle display area, a new car delivery area, and a maintenance zone but also a dedicated modification area, a lifestyle merchandise area, and a community club. Ford Beyond is more like a "home for outdoor off-roading enthusiasts." After purchasing a vehicle, users can find like-minded fellow enthusiasts in the space, whether for maintenance, learning related knowledge, upgrading their vehicles, or preparing for the next adventure. Together, they can truly immerse themselves in the unique charm of the outdoor off-road lifestyle.

Users considering modifications may have this concern: the results of adding modification accessories to their vehicle can only be imagined. To provide the best experience, users can also explore many details of customization area of Ford Beyond. Each carefully selected modification accessory is the best showcase of the user's unique lifestyle taste. Additionally, after the modifications are completed, weather permitting, vehicles can be displayed indoors or outdoors, making it easier for users to view the actual results of the modifications.

Mr. Liu Jisheng, President of Jiangling Ford Technology, stated, "Ford Beyond, in collaboration with outstanding dealer partners, aims to play alongside users with top-tier off-road products, diverse personalized modifications, and a global community experience. It seeks to bring a completely new lifestyle to Chinese consumers and become the recognized leader in top-tier outdoor off-road lifestyles in the eyes of users."

At Ford Beyond store, consumers can experience not only the hardcore off-road product lineup - all-new Ford Ranger, the high-performance off-road pickup Ford F-150 Raptor, and the legendary hardcore SUV Ford Bronco up close, but also taste the exceptional appeal of urban exploration product lineup - the three-row, spacious seven-seat SUV Ford Equator, the wide and comfortable five-seat SUV Ford Equator Sport, and the spacious commercial MPV Ford Tourneo. Consumers can also personally feel the remarkable attraction of Ford Beyond's two major series.

The opening of the world's first Ford Beyond store marks the beginning of Ford Beyond's comprehensive deployment. Ford Beyond is embarking on a new journey in China, ushering in a new chapter.