Today on @FordOnline we continue our 2021 trend series featuring Ford Chief Futurist Sheryl Connelly.  These videos are designed to provide a snapshot of the seven trends featured in the 2021 Looking Further with Ford trends report. 

As we look forward to a post-pandemic world, the ninth annual trend report examines how society is adapting – how consumers, communities and businesses alike are rewriting the rules of living, working, buying, traveling and more. We’re also reflecting on past trends as a measure of how far we’ve come, and where we hope to go.

Today, Sheryl discusses a trend she calls “Sustaining Sustainability.”  As the world continues to struggle with a global health crisis, many have lost sight of the looming health crisis for our planet. In the early days of the pandemic, air quality emerged as a possible silver lining to the worldwide lockdown – but that optimism quickly diminished as the world retreated to plastics and other disposables. For all the talk of commitment to sustainability in recent years, society’s current vulnerabilities have made it clear that being sustainable and staying sustainable are not always in lockstep.

Click here to read the entire 2021 Looking Further with Ford trends report.