Ford ‘Competes’ at Beijing Auto Show

Apr 25, 2024

China is the world's largest and fastest-growing automobile market. It’s also hyper competitive, with both domestic and international brands vying for share.

The Beijing Auto Show is one of the world’s largest, and we are playing to our strengths with iconic products like the Ford Mustang, Explorer, Edge L, Mondeo, Ranger, and the locally produced Bronco. We are also showcasing Ford Beyond, a dealership model designed to immerse customers in the outdoor adventure lifestyle by offering premium off-road products, personal vehicle modification options, and global community experiences. 

Sam Wu, President and CEO of Ford China, said Ford is committed to focusing its resources on its core business strengths, while accelerating its electrification transformation, expanding export operations, enhancing operational efficiency across the organization, and promoting sustainable development of its business in China.

We are focusing on the brand's advantages to make Ford fans completely fall in love with Ford through our iconic products and unique experiences, based on the varied needs of individual customers.
Sam Wu
President and CEO of Ford China

The World’s Largest Auto Market

How Ford Stands Out

During the Explorer event, 500 new Explorers were delivered to their owners, who joined together to sign the "Ford Explorer Convention" and officially became members of the Ford Explorer Club. The ceremony not only initiated an attempt to set a Guinness World Record for the most signatures on a car but also launched a new special training program by Blue Sky Rescue Team to reflect Ford Explorer Club members’ deep commitment to public welfare and sustainability efforts.