Ford Pro Now Open for Business in Europe

DUNTON, UK - Ford Pro today signalled a step change for European commercial vehicle fleet productivity with the roll-out of its innovative, digital solutions designed to increase uptime and lower operating costs.

Formally launched to European customers at a special event in Barcelona, Spain, Ford Pro is a new global business dedicated to delivering solutions to commercial customers of all sizes to accelerate their productivity.

Ford Pro solutions combine software, charging, service and financing for commercial vehicles, providing customers with one comprehensive platform to operate their fleets as they adopt connected and electrified vehicles across their business.

“We are entering the always-on digital age, and running a fleet has never been more complex,” said Ted Cannis, CEO, Ford Pro. “Ford Pro makes it easy for businesses to boost their productivity, with a one-stop-shop solution delivered by a brand they can trust.”

Ford Pro is a first-of-its-kind venture in the commercial vehicles sector, providing fully integrated, digital-first solutions to help customers manage their fleets with unrivalled convenience and efficiency, whether they run diesel- and petrol-powered vehicles, all-electric models, or even non-Ford vehicles.

The roll-out across Europe, where Ford has been the leading commercial vehicle brand for seven consecutive years, supports Ford Pro’s commitment to scaling digital software capability and services-based income, and will contribute to global revenues targeted to reach $45 billion by 2025.

In the US, where Ford Pro launched earlier this year, it has been demonstrated that the network effect of integrated solutions featuring web-based fleet management tools can reduce the total cost of fleet ownership anywhere from 10 per cent to 20 per cent.

“Our European commercial team has been focused on helping our customers’ businesses to thrive, and the launch of Ford Pro will raise that to a new level,” said Hans Schep, general manager, Ford Pro Europe. “As Ford Pro delivers an exciting new generation of all-electric vehicles, integrated with industry-leading digital services, our customers can look forward to a new era of productivity and growth.”

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