Ford Performance DNA Cues Clear in Sporty Design
This agility continues in Mondeo’s confident and sporty front-end treatment. Coast-to-coast lighting and defined corners accentuate Mondeo’s increased width and accentuate its sprung stance. The signature lighting elements perfectly balance the unique grille of active parametric cells, framed at the sides and below by strong graphics and muscular surface language. Flowing back from the grille and lights, the distinct sculptured graphics on the hood give it a subtle power bulge and commanding Ford performance feel.
The salute to Ford heritage continues at the rear, where the unique taillights evoke iconic Ford performance DNA. The lamps are framed by a gloss black coast-to-coast element that again accentuates Mondeo’s width. The sedan is now 23mm wider and 63 mm longer than the previous model. This makes for an even more generous rear passenger area flanked between the sporty lines and coupe-like roofline.
Responsive Design Elements Driven by Chinese Customers
Ford’s deep local research revealed Chinese consumers value vehicles that embrace responsive design elements. These are seen throughout the all-new Mondeo, including in the exterior design. The flush-fitting door handles that help give the car its streamlined looks respond by deploying to passenger demand, while the rear Ford badge is touch sensitive and cleverly activates the rear liftgate opening. Perhaps the most dynamic of these responsive elements is the way the animated full-width lighting and individual parametric cells of Mondeo’s front grille move to acknowledge drivers as they approach the vehicle.
“These pioneering design details highlight the 'responsive' aspect of our new designs, while underlining our Chinese customers’ preference for advanced tech expression and sophisticated and refined craftsmanship,” said Max Wolff, Design Director of Ford China and International Markets Group. “Our goal was to create an aerodynamic, forward-moving form that expresses energy and strength while providing space and comfort. The strong, width-emphasizing form, signature frontal graphics and powerful stance work together to give our vehicles a confident presence. This is the ‘Daqi-ness’ that Chinese customers appreciate.”
The all-new Mondeo vehicle program was led by the Ford China team collaborating globally and is indicative of the “Best of Ford, best of China” roadmap which continues to deliver pioneering and innovative models for the world's largest automotive market. The all-new Mondeo will be built by Changan Ford and delivered to Chinese customers in 2022.