Earlier this year, Ford provided a platform to celebrate all of the women who are redefining the concept of strength by flexing their resilience, power, empathy, innovation, creativity and compassion with the Mustang Mach-E #ShowSomeMuscle social media challenge.
Prompted by a #ShowSomeMuscle post shared by N’Gina Guyton, owner of South Restaurant in Sacramento, California, Tre Borden, a Los Angeles-based art consultant, producer and media strategist and the owner of Tre Borden/Co, found inspiration to buy a Mustang Mach-E California Route 1 Edition – his first vehicle in more than a decade and the first he has ever purchased.
“When I saw N’Gina posing with a Mustang Mach-E, I felt like I could substitute myself in that position,” said Borden. “I knew that if I’m going to have a car, it’s going to be something that’s good for the environment.
“It’s been a badge of pride as I narrowly avoid open car doors on my bike,” he added. “I’ve been able to get by without a car, but with the COVID-19 pandemic and having lived in L.A. for a few years, I thought it would be nice to be able to get up and go when I want to.”
Borden said he contemplated a classic car to make an impression given his entrepreneurial spirit, but he opted for Mustang Mach-E instead because it aligned with his forward-looking nature and desire to be mindful of the environment.
“I was looking for a car that reflected who I am, one I was actually excited to drive,” he said. “The more I thought about the Mach-E, the more it felt like the obvious choice – and more importantly it felt right for me.”
In addition to its Bang & Olufsen sound system, one feature Borden is eager to test out is Mach-E’s front trunk, which he sees as beneficial to socially distant gatherings.
“I love that the front trunk drains, so I can load it with ice for drinks and have it be a catalyst for people to gather around,” he said. “I can see this facilitating pop-up events this summer such as at Pride, where we still may need to be socially distant.”
Borden said he appreciates the heritage that Ford built upon for Mustang Mach-E, but likes that it has been updated for today. He also gravitated toward Ford as a company because of its willingness to facilitate discussions on equity and meet the needs of the communities it serves.
“I like that the Show Some Muscle campaign features entrepreneurs of color,” he said. “I respond to brands that are being inclusive in a non-superficial way, that give a platform to express themselves and highlight the work they’re doing. I appreciated Ford’s campaign featured someone like N’Gina, someone who also deeply cares about community and has made it her business to improve the lives of her workers and the experience of her community members.
“It seems to be somewhat in line with Ford’s ethos with respecting workers and contributing something positive to the corporate landscape,” he added. “I see a lot of corporations talking about equity, but it seems like a lot of them are showing up late for a conversation they’re not genuinely having.”
Part of the community service Borden highlighted includes Ford revamping its assembly lines to produce ventilators and personal protective equipment when the pandemic first struck.
“This has been a terrible time for so many people,” he said, “and not all of us are in a position to make useful things – the fact that Ford employees were able to repurpose their machinery to help the most vulnerable means a lot, and I want to thank them for that.”
Borden said it doesn’t hurt that Ford is introducing an electrified Mustang SUV for the masses, either – especially when climate change caused by burning of fossil fuels is such a real threat to the environment.
“I think giving people something stylish, familiar and forward-looking is an easy entry point in becoming part of the change we need,” said Borden. “Ford is one of the most important heritage brands in the U.S. I hope it continues making vehicles like Mustang Mach-E to give more people a reason to choose electric.”
When Borden test-drove a Mustang Mach-E at Galpin Ford in Los Angeles, he stopped to snap a photo only to find out he wasn’t the only one admiring it.
“During the test drive I pulled over to take some photos,” he said, “and a lady in a Chevy Volt wanted to take photos of it as well. It’s got great curb appeal!”