The Ultimate Drive-In Experience: Lincoln Debuts New Corsair Campaign with Chart Your Course Winner Cas Haley

Last fall, before music venues fell silent due to COVID-19, Lincoln kicked off the official launch of the all-new Corsair – the brand’s spacious two-row SUV that combines refined power and whisper-quiet ride in a luxurious sanctuary that is uniquely Lincoln.

The brand used a unique campaign for the launch – Chart Your Course – a songwriting competition to help discover and support untapped musical talent. More than 1,600 hopeful musical artists answered the Chart Your Course call hoping to take home the prize – a talent contract and professional recording session at Capital Studios, access to industry mentors and the opportunity to appear in a national Lincoln marketing campaign, as well as the keys to their own Lincoln Corsair.

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