MEXICO - Ford of Mexico joins numerous efforts to provide a break to those who directly face the battle against COVID-19 and care for our Mexican society.
This time, Ford joins Little Caesars to support the #AlimentandoHéroes initiative, which delivers thousands of pizzas in Mexico to health, cleaning, firefighters, police and other public workers. With this, both brands seek to recognize and applaud the effort made by people who work tirelessly.
As part of this commitment and the "Proyecto Mexico" program, Ford transfers a significant amount of the 250,000 slices of pizza that Little Caesars seeks to deliver to those who are in the first line of defence against COVID-19, the workers of the Collective Transportation System Metro, Mexico City´s International Airport, as well as the Centre for Emergency Care and Citizen Protection.
This delivery is being made on Transit commercial vehicles, since May 26, which will allow them to optimize and deliver these pizzas faster and achieve a smile in the faces of these heroes that allows them to keep the hearts of these heroes motivated.
“We are very happy and proud to be able to join this great and noble cause to recognize all those who do the impossible for the well-being of the country and its communities. We are committed to go further and contribute coordinated efforts that can help in the battle against coronavirus,” said Héctor Pérez, President of Ford Mexico.
"We want to thank all the people who day by day go out to the streets and fight for the health of others, for us, they are the true heroes without capes. We are very excited to carry out this initiative with Ford, who undoubtedly acts as a great ally to amplify it, positively impacting more people, "said Andrés de Robina, Regional Vice President for Latin America and the Caribbean at Little Caesars Mexico.
Throughout these difficult months, “Proyecto Mexico”, initiated by Ford, has supported the country's society in various ways, with the recollection and delivery of groceries, medical supplies, as well as support for non-profit institutions. profit to be able to carry the necessary supplies to places that are not easy to reach, facilitating the movement through the fleet of Ford vehicles.
For 95 years since Ford arrived in Mexico, its main objective has been to contribute to the country seeking the well-being of people and especially, in those communities where it has a presence and with this action, the family reinforces its commitment to Mexican society by demonstrating that despite the circumstances and in the midst of contingency, together we can go further.