Ford Remains Committed to Combating COVID-19; Launches New #FinishStrong Campaign

DEARBORN – As Americans welcome 2021, Ford is kicking off a new initiative to encourage people to come together, protect each other and help save lives in the months ahead until COVID-19 vaccines become more widely distributed.

“We’re in this together and Ford’s goal since the pandemic started has been to try to help save lives,” said Kumar Galhotra, president, Americas & International Markets Group. “While many are weary from the challenges 2020 has thrown at us, now is the time for us to pull together, protect each other and finish strong until COVID-19 vaccines arrive more broadly. Lives are on the line.”

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Ford will launch #FinishStrong, a public call to action initiative starting Jan. 1, encouraging Americans to pull together and keep acting to protect each other until COVID-19 vaccines become more widely available; health officials estimate doing so could save 50,000* lives in the months ahead

Award-winning filmmaker Peter Berg created the program launch message, which debuts during the Citrus Bowl on ABC and the Peach, Rose and Sugar Bowls on ESPN and during Fox NFL games on Jan. 3

#FinishStrong is the latest effort by Ford to support those affected by the COVID-19 pandemic. Ford has been a leader in COVID mitigation efforts since April and one of the first manufacturers to pivot toward making personal protective equipment (PPE). To date, Ford has made 55 million masks and will hit 100 million masks for donations by mid-2021