Fueling even more excitement for the all-new Bronco, Ford and Imagine Entertainment collaborated to present “John Bronco,” a “mockumentary” streaming exclusively now on Hulu.
The mockumentary – which the urban dictionary defines as a program that takes the form of a serious documentary in order to satirize its subject – tells the unbelievable story of the rise, fall and ultimate redemption of John Bronco, the legendary pitchman for the Ford Bronco.
Here is a teaser for the film:
Some have said that if you were famous before the internet, you might as well never have existed. Such is the case for John Bronco, the greatest pitchman who ever lived. In 1966, Ford tapped him to race their new prototype SUV at the Baja 500 in Mexico. Not only did he win, but he gave a rousing speech that rallied a nation. Ford named the new car “Bronco” after John, made him the face of their campaign and skyrocketed him to stardom. His commercials were on every channel and his jingle went triple-platinum. John launched his own cologne, breakfast cereal, video game, action figure, you name it. He was the very embodiment of the American dream, that is, until it all came crashing down.
“John Bronco” stars Walt Goggins in the title role and Tim Meadows from Saturday Night Live fame. The 40-minute film, narrated by actor Dennis Quaid, also features appearances by Kareen Abdul Jabbar and Bo Derek. It was directed by Jake Szymanski, who has done similarly funny fake documentaries, including “7 Days in Hell” and “Tour de Pharmacy.”
The script, casting, producing and beyond were led by Imagine Entertainment after receiving permission from Ford to “rewrite” the history of one of its most iconic nameplates. Ford granted producers access to the Ford archives so that they could integrate the fictional character into the real history of the Bronco truck. The project was led on the Ford side by Al Uzielli and the Ford Global Brand Entertainment team.