Ford Debuts All-new Bronco Brand Logo, Production 4x4 Model Set for Spring 2020 World Premiere

 

DEARBORN – Saluting Bronco’s born-for-the-wild essence and confirming the production model’s world premiere in spring 2020, Ford today debuted its all-new bucking horse design.

More than a symbol of off-road capability and durability, the iconic Ford 4x4 is coveted by outdoor enthusiasts and represents America’s original “sports utility vehicle,” coining the segment decades before it was even an acronym back in 1966.
 

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