All-New Ford Focus Introduces Confidence-Inspiring Technologies

COLOGNE, Germany - The all-new Ford Focus introduces a wider range of advanced features than any Ford vehicle before, bringing technologies synonymous with Level 2 automation to a family car.

Sophisticated Ford Co-Pilot360 technologies enhance protection, driving and parking, and are designed to make the driving experience more comfortable, less demanding and safer.

ACC with Stop & Go, Speed Sign Recognition and Lane-Centring helps the vehicle maintain a comfortable driving distance from vehicles ahead; helps reduce stress during long road trips by helping keep the vehicle centred in its lane; and can adjust the vehicle speed to within legal limits by monitoring the roadside and overhead gantries for speed signs in addition to using information from the on-board navigation system. ACC works at speeds up to 200 km/h (125 mph).

The new Stop & Go feature enables the ACC system to bring the vehicle to a complete halt in stop-start traffic using up to 50 per cent of total braking force, and automatically pull away if the stopping duration is less than 3 seconds. For stopping durations greater than 3 seconds, the driver can push a steering wheel button or gently apply the accelerator pull away.

Lane Centring technology monitors road markings and can apply gentle but discernible torque to the steering system to help drivers stay centred in their lane whenever the ACC system is activated. Designed to support drivers at speeds up to 200 km/h (125 mph), the technology will deliver visual and audible warnings if it detects a lack of steering wheel input from the driver.

“Think back to when you took your driving test, and how hard you had to concentrate to be safe on the road. Driving hasn’t become any less demanding – we just become more accustomed to pressure. Technologies like Stop & Go and Lane-Centring will reduce the demand on drivers, helping them focus their attention and be less stressed, and more confident, at the wheel,” said Helmut Reder, global vehicle line director C-car, Ford of Europe.

Ford’s Adaptive Front Lighting System with Predictive curve light and Sign-based light for the first time pre-adjusts headlamp patterns for maximum visibility before reaching a curve, junction or roundabout.

The system uses the forward-facing camera to monitor lane markings up to 65 metres ahead, enabling light from the headlamps to be angled into the corner pre-emptively for improved visibility on approach, rather than relying solely on the driver’s steering wheel inputs. The Ford-patented integration of road sign-reading capability to optimise beam patterns enables the beam to be widened at junctions and roundabouts to better illuminate hazards that are not in the direction of travel.

The all-new Focus lighting technologies including Adaptive Front Lighting System that adjusts the headlight beam angle and intensity to match the driving environment, and Glare-free high beam that removes the guilt of accidentally dazzling other drivers and helps users see more of the road ahead at night, are supported by advanced full-LED headlamps that use an innovative adjustable drum configuration for greater flexibility and softer, less distracting transitions.

Focus is also the first Ford vehicle in Europe to offer a Head-up display (HUD), which helps drivers keep their eyes on the road by projecting useful information into their field of vision. The system maximises effectiveness with one of the largest fields of view of any HUD available in Europe, measuring 6 degrees by 2.5 degrees. The system is also amongst the brightest available, adjustable in 16 increments up to 10,000 candela per metre2.

Special filters for the retractable polycarbonate screen make it the first of its type that can be read by users wearing polarised lenses. Depending on vehicle specification, the configurable selection of projected information includes speed – the only content that is always present; Traffic Sign Recognition; ACC; navigation; Shift Indicator; entertainment system; and emergency notifications.

Active Park Assist 2 makes parking even easier: delivering fully-automated manoeuvres into parallel and perpendicular parking spaces at the push of a button. Enabled by the shift-by-wire capability of Ford’s new eight-speed automatic gearbox, the system identifies suitable parking spaces and the driver can control vehicle motion by simply selecting neutral and holding down a single centre console-mounted button.

The vehicle then fully controls forward and reverse gear selection, throttle and braking, as well as steering – manoeuvring into spaces just 110 centimetres longer than the car and on gradients up to 12 per cent at speeds of up to 4 km/h (2.5 mph), before engaging park. The technology can also help driver exit parallel parking spaces using fully automated Park-out Assist.

Also further enhanced, Ford’s Pre-Collision Assist with Pedestrian and Cyclist Detection technology can detect people in or near the road ahead, or who may cross the vehicle’s path. The system automatically applies the brakes if it detects a potential collision and the driver does not respond to warnings; can now also detect cyclists; and functions in the dark using light from the headlamps.

Additional technologies designed to help Focus drivers avoid accidents and distraction include:

  • Evasive Steering Assist, designed to operate at city and motorway speeds, which uses radar and a camera to detect slower-moving and stationary vehicles ahead and provides steering support to enable drivers to manoeuvre around a vehicle if a collision is imminent
  • Blind Spot Information System with Cross Traffic Alert, which warns drivers reversing out of a parking space of vehicles that may soon be crossing behind them and can for the first time now apply the brakes to avoid or mitigate the effects of collisions if drivers do not respond to warnings
  • Rear wide-view camera, which offers a near-180 degree view to the rear of the vehicle for improved visibility when reversing from parking spaces or driveways
  • Wrong Way Alert, first available for customers in Germany, Austria and Switzerland, which uses a windscreen mounted camera and information from the car’s navigation system to provide drivers with audible and visual warnings when driving through two “No Entry” signs on a motorway ramp
  • Ford MyKey, which allows owners to programme a key for younger drivers that can inhibit incoming phone calls; restrict top speed; prevent deactivation of driver assistance and safety features; reduce audio system maximum volume, and disable the audio system altogether if occupants are not using seatbelts

Should an accident occur, new Post-Collision Braking technology helps to reduce the impact of a potential secondary collision by automatically applying moderate brake pressure when an initial collision event is detected; slowing the vehicle can potentially lessen injury to occupants and further damage to the vehicle.

Ford anticipates a five-star safety rating for the all-new Focus, supported by a 40 per cent increase in front crash load capability from the all-new C2 platform.

 

WATCH VOD OF THE GLOBAL DEBUT OF ALL-NEW FORD FOCUS

Watch VOD of the event by clicking this link.

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