Edge ST Powers Ford into Performance SUV Segment

Ford will enter the performance SUV segment in 2019 with the Edge ST, the first in a series of performance-based SUVs.

DEARBORN – Building off the success of its best-ever SUV sales, Ford is introducing an Edge ST as the first in a series of performance-enhanced SUVs. The all-new Edge ST makes its debut for 2019 alongside the new Ford Edge.

It remains to be seen which other vehicles in Ford’s SUV lineup will also receive the ST designation.

“Today we are announcing the first Ford SUV in a series to join the Ford Performance family,” said Angela Canales, Edge consumer marketing manager. “We will have more information about future products later.”

Edge reached an all-time sales record of more than 142,600 vehicles in 2017, part of Ford’s record SUV sales of 796,302 vehicles last year. The midsize SUV segment has grown by almost 50 percent since Edge launched in 2006, according to Michael O’Brien, Ford SUV marketing manager.

Edge ST is aimed at existing Edge customers and other midsize utility drivers seeking a more engaging drive.

“This is really an opportunity for us to combine a lot of the know-how we have across the company,” said Cristina Aquino, Edge marketing manager.We know there’s a shift toward utilities and that people want more capability in their vehicles, but they also want something that’s fun to drive.”

The performance variant of the medium-sized utility will feature a 2.7-liter twin-turbocharged EcoBoost engine expected to produce 335 horsepower and 380 lb.-ft. of torque.

“This thing is brutal off the line,” said Jonathan Crocker, Edge vehicle engineering manager. “It’s just so fun to accelerate. The new Edge ST is for the customer who doesn’t have a weekend warrior vehicle in the garage.”

Edge ST also features an 8-speed automatic transmission, standard all-wheel drive with selectable traction control, an available performance brake package and an ST-tuned sport suspension.

“ST is not a color, badge or engine,” said Crocker. “It’s a lot of technology and experience to engage that enthusiast driver.”

The 2019 Edge lineup isn’t just about performance. Edge offers more standard driver-assist technology than any other midsize SUV. It’s the first Ford vehicle to feature standard Post-Collision Braking, available Evasive Steering Assist and available Adaptive Cruise Control with Stop-and-Go and Lane Centering.  

The 2019 Edge continues the rollout of an available wireless charging pad, as well as available 12-speaker B&O PLAY premium audio recently introduced to Ford’s lineup.

FordPass™ Connect with a Wi-Fi hotspot is now standard on Edge. Drivers can use the available FordPass smartphone app to start, lock, unlock and locate the vehicle. SYNC® with AppLink™ is also standard on Edge. The system supports the new Ford+Alexa app, which uses the capability of devices enabled with Amazon’s Alexa technology.

“Drivers and passengers can get their favorite media, check their schedules, do shopping and, most importantly, connect with their smart homes,” said Joe Baker, Edge program manager. “You can get in your warm car and head home and this will allow you to turn up your thermostat a couple degrees and turn your lights on so you can go from the comfortable environment in your car to the comfortable environment in your house.”

Owners can communicate with their vehicle through Alexa-capable devices to perform functions such as starting or locking the vehicle or checking vehicle diagnostics, added Baker.

Being FirST

The news of Edge becoming the first Ford SUV to wear the ST badge shouldn’t come as a surprise. The vehicle has always been a pioneer for Ford SUVs, leading the way in technology and design since its introduction, according to Canales.

“We are excited that the new 2019 Edge is the first of Ford’s SUVs to join the Ford Performance family, offering customers an everyday exhilarating drive experience, significant power and performance upgrades, improved handling coupled with a controlled and compliant ride, high standard feature content, and visual exterior and interior differentiation,” she said.

The 2019 Ford Edge and Edge ST will be built at Oakville Assembly Complex in Canada. It is expected to become available late this summer. Pricing is not available at this time.

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