Ford Augmented Reality Wows Crowds at 2017 North American International Auto Show

DETROIT, – Ford is debuting an augmented reality presentation at the 2017 North American International Auto Show that immerses consumers with its newest vehicles and technologies in ways they’ve likely never experienced before.

“Think of augmented reality as the blending of virtual reality with real life,” says Garett Carr, Ford global auto shows manager. “It’s like having x-ray vision, with the power to take people deeper into our product and technology stories – it feels a little like magic.”

When the show opens to the public Saturday, augmented reality presentations will offer a live look at aero testing for the all-new Ford GT as it races through a wind tunnel, a demonstration featuring the new 10-speed automatic transmission for the 2018 F-150, and a view into how the all-new EcoSport goes small and lives big.

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