Ford Reveals New F-150; Bronco is Back; All-New Ranger Coming to North America; Company Presents Vision for City of Tomorrow

DETROIT, – Ford’s expansion to an auto and mobility company gains momentum today, as the company unveils the new F-150 pickup, announces the return of the Ranger pickup in North America and Bronco globally, and presents its vision for the “City of Tomorrow.”

Ford’s news at the North American International Auto Show – including expansion of its Chariot ride-sharing service to eight cities – underscores the company’s drive to strengthen its core automotive business while aggressively expanding in growing mobility services.   

“This year, the expansion of our business as an auto and mobility company moves into even higher gear,” said Mark Fields, president and CEO. “We’re introducing even more new vehicles and technologies to make life better for millions of people in the near term, plus we’re presenting a vision and partnering with cities to move more people even more efficiently in the future.”

Today’s news follows other announcements about Ford’s business expansion: 

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News Bites

Ford reveals new, even tougher, smarter and more capable F-150, featuring segment-first technology, including Pre-Collision Assist with Pedestrian Detection and Adaptive Cruise Control with Stop-and-Go, embedded 4G LTE modem, SYNC 3 and B&O PLAY audio

All-new Ford Ranger midsize pickup truck will be reintroduced to the North American market in 2019

Rugged all-new Ford Bronco midsize SUV returns in 2020 as a global vehicle; both Bronco and Ranger to be built at Ford’s Michigan Assembly Plant

Ford-owned Chariot – the app-based, ride sharing service in San Francisco and Austin, Texas – will expand this year to eight cities, including at least one global city

Ford presents a vision for the “City of Tomorrow” to inspire innovation and assist cities in solving mobility challenges to help people move more easily today and in the future

City of Tomorrow

Watch the video here.

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