Fitness Goes on Tour with New #FitTruck Transit Van

BOSTON, – What do you get when you combine one tough van, some of the world’s most influential fitness pros and an undying commitment to fitness?

FitTruck, powered by Ford and Reebok, is hitting the road on one of the most pumped-up fitness tours ever – spanning more than 2,000 miles during seven weeks this fall. The truck will pop up in locations across the eastern U.S. using Reebok’s world-class instructor network to take fitness beyond the gym with the help of the extremely customizable Ford Transit.

“FitTruck embodies the idea that the gym is everywhere and fitness can truly take place anywhere – a city, a park or your own home,” says Steve Robaire, Reebok director of instructor engagement and global events. “Today, everything can be made mobile, from food trucks, to retailing clothing and accessories, to basic health care and beyond. It just made sense to take this concept and use it to promote something healthy.”

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News Bites
  • New FitTruck, powered by Ford and Reebok, is going on the ultimate road trip, bringing some of the most influential names in fitness – Emily Skye, Jamie Eason, Ashley Horner, Cory Gregory, “Silent Mike” Farr and others – to cities across the eastern United States
  • Tour kicks off Thursday, with FitTruck driving more than 2,000 miles over seven weeks, bringing to life Reebok’s mantra that the gym is everywhere and fitness can happen anywhere
  • FitTruck builds on Ford Transit’s tough, customizable platform with an eye-catching exterior and four rear seats for the influential fitness instructors who will be joining the tour along the way, as well as a gym’s worth of fitness equipment and more
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