Fueling our Frontline: Lincoln, sbe Give Thanks to Medical Workers in New York and LA

Around the world, we are making progress and doing our part to flatten the curve against COVID-19. Healthcare workers have been on the frontlines, seeing the effects of the virus first-hand and working around the clock to keep communities safe. In celebration of their hard work and National Nurses Week, Lincoln wants those workers to know that their unwavering bravery isn’t going unnoticed. 

As a thank you, Lincoln, in collaboration with sbe, a global lifestyle hospitality company, put together a program that repurposes Lincoln’s recently idle house cars to deliver restaurant quality meals to them – and Lincoln clients were called on to help. This initiative is part of an ongoing relationship between Lincoln and sbe that offers sbe’s hotel guests access popular Lincoln vehicles at sbe properties.

Through the Lincoln Way app, clients in both the LA and New York areas were sent a push notification with details about the effort. They were asked to write a thank-you message to be handwritten and delivered along with the meals. Among the thank-you’s were a few others from some recognizable Lincoln owners and brand ambasssadors: Serena Williams and Matthew McConaughey.

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