No, it’s not November. It’s not the Tuesday after Thanksgiving – the day designated each year as a global day of generosity and “doing good” in communities around the world.
But with these unprecedented times, a new day of action – GivingTuesdayNow – is taking place today to encourage support for community organizations facing unique needs as a result of COVID-19.
Ford employees, as well as their families and friends, can show their support by contributing to the Ford Fund COVID-19 Donation Match – a combined effort between Ford Fund and executive chairman Bill Ford that will match $500,000 in donations, raising a potential of $1 million for community groups in 13 U.S. states and more than 20 countries across the globe.
“Nonprofits are being stretched beyond their capacity as a result of this pandemic and they are asking for help,” said Todd Nissen, director, Ford Volunteer Corps and global communications, Ford Motor Company Fund. “We’re encouraging Ford employees around the world to join us on GivingTuesdayNow by contributing to our donation match fund, where their dollars will go twice as far to support communities in need.”
To date, employees have donated more than $196,000 to the match fund, which supports projects that address hunger, shelter and mobility needs, provide educational resources, or deliver critical medical supplies and services to communities in need.
“Every year, more than 30,000 Ford employees volunteer in community service projects around the world,” said Nissen. “If each of those employees gave just $10 today – in honor of GivingTuesdayNow – it would help us achieve our goal and raise $1 million in total support.”
When it comes to donations, no amount is too small and even a little bit can go a long way.
For every $10 donation – the equivalent of three tall size lattes from Starbucks – 30 nutritious meals will be provided through a project in Houston, one case of instant noodles will be purchased in Vietnam and 25 bars of soap will be provided to vulnerable populations in Canada. These are just a few examples of the 37 projects employees can choose to contribute to through the match program.
For employees looking to do more, Ford Fund also has a “How You Can Help” page on its website that outlines opportunities for employees to contribute to specific nonprofit needs for volunteers or donations of goods and supplies.
In addition, Ford Fund’s new “Read and Record” virtual volunteering project invites Ford employees to record and submit videos reading a children’s book in their own language. The effort is designed to provide Ford employees a way to give back from the safety and comfort of their own homes, and builds on Ford Fund's ongoing efforts to increase literacy and promote a love of reading.
Whether it’s making someone smile, helping a neighbor or stranger out, showing up for an issue or people we care about, or giving some of what we have to those who need our help, every act of generosity counts and everyone has something to give.
GivingTuesdayNow is a special event being held in addition to the annually scheduled GivingTuesday event that will still take place on Dec. 1, 2020. Created in 2012, Giving Tuesday started as a simple idea: a day that encourages people to do good. Over the past seven years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.
Last GivingTuesday, Dec. 3, 2019, generated $2 billion in giving, just in the United States, and inspired millions of people worldwide to volunteer, perform countless acts of kindness, and donate their voices, time, money, and goods.
To learn more about Ford Fund’s response to COVID-19 and ways you can help, visit www.fordfund.org/covid19.