Ford Celebrates Workforce, Highlights Importance of American Manufacturing in New Campaign

DEARBORN – As Ford readies its U.S. plants to start producing vehicles again Monday, the company highlights the importance of American manufacturing and celebrates the flexibility and resolve of its workers with a television and social media campaign beginning today.

“The auto industry is the backbone of America’s economy, and we’re proud of our workers’ resolve and dedication to quickly pivot and produce life-saving personal protective equipment during the coronavirus, making a real difference when the country needed us,” said Kumar Galhotra, Ford president, Americas and International Markets Group. “Now Ford is ready to lead the way in safely restarting our U.S. factories, reopening other facilities essential to delivering the vehicles our customers need and doing our part to help restart the country.”

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Ford introduces campaign today to salute resilience of U.S. workers’ strength and flexibility, striking a note of optimism as America gets back to work after unprecedented pandemic

Ford employs more hourly workers in the United States than any other automaker and assembles more vehicles in America than any other automaker

New ad campaign emphasizes Ford is ready to lead the way to safely restart U.S. manufacturing

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