Just as Ford has pivoted the business in response to the COVID-19 crisis – manufacturing needed personal protection equipment for frontline workers – Ford dealers also have been stepping up in their communities to provide needed support.
We have seen many examples including dealers using mobile maintenance vans to support healthcare efforts and first responders. We have seen Texas dealers combining forces to donate meals to healthcare workers, and many dealers including Hawk Auto Group in Illinois and Valley Isle Ford in Hawaii, obtaining valuable medical equipment and PPE and helping to supply their local hospitals.
Today we highlight Barber Ford of Exeter, Pa. Doing business in Exeter since 1932, Barber Ford is a staple in the community. When neighbors started losing their jobs and feeling the financial strain of COVID-19, Service Advisor Marty Jordan used his own resources to offer food and other necessities to the community through the service sign in area.
“I felt we needed to help, and we couldn’t use our space for work, so we found an alternative,” said Jordan.
After the first Saturday of sharing goods with the community, Jordan shared a few photos on social media and before he knew it, a number of local businesses were calling to pitch in. Hotels, restaurants and other all donating produce, non-perishables and even pet food and Easter supplies to help those in need. Supplies came pouring in eventually requiring the entire showroom to be converted into a food pantry.
Dealer Principal, Matt DePrimo, was happy to see the community coming together.
“We figured that since we couldn’t sell or service vehicles, we should be using our space for good,” said DePrimo. “The response was truly inspiring. We were able to provide 475 Easter dinners to local families. I’m proud of our team and the neighboring business who helped make this happen.”