As part of the Better World Initiative, and in partnership with Green Initiatives’ [WE] Project, Ford will provide e-waste education and an e-waste recycling system for its more than 1,000 employees in Shanghai, China. The initiative is supported by Ford Fund, creating a deeper understanding of the people and communities that Ford serves. Ford Motors has partnered with the Non-Profit Incubator (NPI), a Shanghai-based non-profit organization, to operate and manage their Better World program in China.
Multiple [WE] collection boxes will be placed around the Ford headquarters in Shanghai, allowing the company’s employees to safely dispose of their used electronic items. The formal launch of the project will take place on September 21 – 22 as part of Global Caring Month.
Representatives from Green Initiatives, along with project partner Netspring, will deliver a presentation to Ford employees explaining how the e-waste recycling process works and how it can provide a viable solution to the growing problem of e-waste.
“Ford always connects deeply with projects that help solve social and environmental problems,” said Tina Zhang, communications supervisor, Sustainability, Ford China. “We are constantly looking for local initiatives that we can support, especially when they provide our employees with an opportunity to make the world a better place. The Green Initiatives [WE] Project is a great example of such an initiative.”
As part of the project, waste electronic (WE) items such as wires, chargers, mobile phones and household appliances are collected from public and private locations across Shanghai and sent to TES-AMM, the official recycling partner during the project. All e-waste collected throughout the project is safely dismantled in the company’s Jiading IT waste management facility before the components are individually recycled.
“E-waste is a serious global problem and needs serious remediation. We are glad that a Fortune 500 company like Ford Motors takes this issue seriously and has decided to partner with Green Initiatives on addressing the problem,” said Nitin Dani, founder and director, Green Initiatives. “We believe that the [WE] Project offers not just a transparent and environmentally-friendly solution to the e-waste problem, but also serves as a cost-effective CSR project for companies and offers a valuable educational component to their staff.”
Green Initiatives launched the [WE] Project in June 2016 in collaboration with Netspring Social Enterprise, and aims to provide the Shanghai community with a convenient, transparent and environmentally safe system for recycling used electronics.