- Ford Fusion Completes 10 Years of Leadership in Luxury C/D Sedan Segment in Brazil
SÃO BERNARDO DO CAMPO, Brazil – Ford Fusion is completing 10 years in the Brazilian Market, as the leader in the C/D luxury segment. Imported from Mexico, the model started to be sold in the country in 2006 simultaneously with its launch in North America, in 2006.
- Ford Cars are the Biggest Winners of the "Best Cars" Website Award
SÃO BERNARDO DO CAMPO, Brazil - Ford cars were the most awarded in the “Best Cars” award, voted in January by the visitors of the website, which has a wide audience in Brazil.
- Ford Delivers Breakthrough in 2015 with Record Full Year Pre-Tax Profit of $10.8B
Today, Ford Motor Company reported its 2015 full year and fourth quarter financial results. For the full- year 2015, the company reported a record pre-tax profit, excluding special items of $10.8 billion, up $3.5 billion from 2014 results.
- Ford Brazil Opened the Campus Party Technology Event with the Announcement of SYNC 3 Launch in the Country
SÃO PAULO, Brazil - Steven Armstrong, Ford South America president, opened the brand´s participation in Campus Party 2016 with the announcement of the launch of the third generation of SYNC connectivity system in its 2016 vehicle lineup. Around 100 auto and technology journalists and bloggers participated in the Ford press conference and have already generated large positive media coverage.
- Ford was Awarded for its Customer Services in South America
SÃO BERNARDO DO CAMPO, Brazil - Ford was honored by Federation of
Direct Marketing Associations from Latin America as best customer automotive
service center in Brazil, Argentina, Chile, Peru, Venezuela and Mexico. This is
the fifth consecutive year that the brand received this recognition. The award
was delivered to Ford SA executives in an event in Punta Del Este, Uruguay.
- Quick Lane Opens its First Independent Center in the World
BUENOS AIRES, Argentina - Almost two years after its introduction in Argentina, the first independent Quick Lane center was inaugurated in the city of San Miguel de Tucuman. It is not within a dealer’s facilities, but it has its own building of 850 m2 and it is the largest Quick Lane branch in the country. Its facilities are fully aligned with the architectural brand standards and include two office plants, three service bays, a 3D aligning device and a convenience room of over 100 m2.
- Ford Launches in Argentina its Instagram Account
BUENOS AIRES, Argentina - Ford introduced in Argentina its new account on Instagram, Facebook’s social network to upload photos and videos. From Instagram, Ford will share high impact images of global vehicles for all its fans.
- Ford Reports Growth in Brazilian Heavy Trucks Market in 2015
SÃO BERNARDO DO CAMPO, Brazil - Ford Brazil´s heavy truck division reported its sales results in 2015 in the Brazilian market: 18% of market share with a gain of 3.7 percentage points over the previous year.
- Ford Argentina Reveals the New Ranger's Interior at the Kinect Summer Attraction
BUENOS AIRES, Argentina - The Ford Kinetic Summer Attraction began its 2016 season at Pinamar and Cariló. For the first time, Ford showcases the interior of the New Ranger, which was presented to the press in December 2015 and which will be launched in the local market in the upcoming months. The new Ranger is equipped with a totally renewed screen with Sync MyFord Touch and an 8’’ touch screen.
- Ford Brazil Won International Digital Awards with Online Focus Game
SÃO BERNARDO DO CAMPO, Brazil – As part of the actions to launch the Focus in Brazil, Ford created a special digital campaign, including an online game to drive the new model in Monte Carlo, the famous F1 circuit, and Atlantic Road, in Norway. Called “The Fastback Drive Experience”, the game with the Focus 4-door version won the awards “Site of the Day” and “Mobile of the Day” by Favourite Website Awards and also “Site of the Day” by Awwwards. These important international portals promote the awards and are considered two of the most prestigious websites in digital world.
- With the New Ka, Focus and Fusion, Ford Grows Market Share in Brazil
SÃO BERNARDO DO CAMPO, Brazil – Ford closed 2015 with a market share growth driven especially by New Ka, Focus and Fusion sales performance. With 10,4% of participation, Ford gained 1 percentage point compared to last year and was the only automaker among the traditional OEMs that did not lose market share considering a sharp sales decline in the entire automotive industry.
- Ford will be at Campus Party, in São Paulo, the Biggest Latin America Event of Developers and Startups
SÃO BERNARDO DO CAMPO, Brazil - Ford Brazil announced that, for the fourth consecutive year, the company will be at Campus Party 2016, the biggest technology event in Latin America which brings together 8.000 developers and small startups. This event will occur in the city of São Paulo in the period of January 26 to 31. Ford will be the only automotive brand present showing its improvements in the connectivity area.
- Ford Argentina Employees Celebrated Christmas with Children’s Homes
BUENOS AIRES, Argentina - During the month of December 2015, Ford Argentina carried out the “Christmas Tree” solidarity event for its fourth consecutive year. 50 kids from Querubines and Juan Diego children’s homes participated. Ford Argentina collaborates with both institutions during the whole year.
- Ford Reveals the First Images of the New 2017 Ranger for South America
SÃO BERNARDO DO CAMPO, Brazil - Ford South America started the preview disclosure of the New Ranger to be launched in the first quarter of 2016 in the region. In this phase, Ford has revealed the first high quality photos of exterior and interior of the brand’s global pick-up truck. Also the New Ranger was showed in summer festival in Pinamar and Carilo beaches, cities close to Buenos Aires.
- Ford Brazil Reached the Milestone of 1,000,000 EcoSport Produced in Camaçari Plant
SÃO BERNARDO DO CAMPO, Brazil - Ford EcoSport reached, in the end of December, the milestone of 1,000,000 units produced at Camaçari plant, in the state of Bahia, since the beginning of its production in 2003. The Brazilian small SUV has a large number of fans in social media and a special video was made (see the link) with the main facts of EcoSport’s history. The version chosen to celebrate this milestone was an EcoSport FreeStyle 1.6 Flex PowerShift.
- Ford Invited Customers to a Free Preventive Control of Their Vehicles
Anticipating the summer holidays and for the third consecutive year, Ford invited its customers to make a free vehicle check-up at Palermo horse racetrack in the Buenos Aires city from December 5th to December 20.
- Ford Argentina Participated at El Cronista Comercial' CIO Perspectives Summit 2015
Djalma Brighenti, Ford South Group IT Manager, participated on the 2015 CIO Perspectives Summit, a regional forum for senior IT leaders of the private and public sectors.
- Ford Argentina Held Its 8th Technical Skills National Competition
On November 17th and for the eight consecutive year, Ford Argentina organized the Technical Skills National Competition, a contest involving the best four technicians of Ford Argentina Dealer’s Network.
- Ford Argentina and Dealers Celebrate 23rd Rural School of Education for a New Tomorrow CSR Program
On Nov. 25, refurbishment of Father Felix Enrique school in Villa Quillinzo, Cordoba Province, was celebrated. This school was built and donated by Ford and its dealers in 1970. Remodeling by the Pettiti patronage began in 2002 as part of the Education for a New Tomorrow CSR program.
- Final Ford Kinetic Design Golf Invitational Saw Hole in One for the First Time
The ninth edition of Ford Argentina’s Ford Kinetic Design Golf Invitational 2015, the regional golf tournament designed for amateur golf players, was broadcast live throughout Latin America. The ShootOut of Angel Cabrera Foundation, named for one of Argentina’s most influential golf players, took place Dec. 11.
- Ford Argentina Celebrates 50 Years of Henry Ford Technical School
Ford Argentina carried out the celebration of the 50th anniversary of the Henry Ford Technical School (HFTS), founded on April 6 1965, to provide the local industry of highly skilled technicians. Since then, it has provided education without interruption for half a century inside Pacheco Plant’ facilities.
- Ford Brazil Promoted Its First Presentation of the Edge 2016
SÃO PAULO, Brazil – With expected launch in the Brazilian market during the 2016 first quarter, the new Edge 2016 was shown to the media in the Ford year-end press conference with the presence of 200 journalists and online influencers. This was the first presentation of the crossover that will compete in Brazilian luxury segment.
- Fiesta is one of the stars of Brazilian step of the Skateboard World Tour
FLORIANÓPOLIS, Brazil - Ford supported the final step of the World Skateboard Circuit this month in Florianopolis, one of the most beautiful Brazilian cities.
- Ford Focus Wins “10 Best 2016” Award by Car&Driver Brazil
SÃO BERNARDO DO CAMPO, Brazil - Ford Focus was elected by Car&Driver Brazil magazine as the best premium mid-size hatchback in the 8th edition of the “10 Best” award. The award was announced in São Paulo after a rigorous test with 30 finalists, chosen among more than 230 vehicles evaluated by the publication during the year.
- Odontomóvel Project Reaffirms Ford Social Commitment in Brazil
São Bernardo do Campo, Brazil - Ford Brazil, with financial support of the Ford Fund, held the delivery of a F-350 truck assembled as mobile dental office. For the impoverished communities, this initiative called Project Odontomóvel will attend at this time the city of Horizonte, in the Northeastern state of Ceará.