- All-New Ford Ka Makes First Public Appearances
SAO BERNARDO DO CAMPO, July 22 – Big launches are always accompanied by a solid communications strategy. In efforts to position the all-new Ka as a totally new and surprising vehicle, Ford Brazil is betting on unique pre-launch actions to position the all-new Ka as a totally new and surprising vehicle, so that the public sees right away that the name is the only thing inherited from the previous model.
- Paul Mascarenas Retiring After 32 Years; Ford Underscores Drive for Innovation and Accelerates Lincoln with New Senior Leadership Team Members
Ford Motor Company announced today a series of changes in its senior leadership team to continue delivering the company’s One Ford plan while accelerating its drive for product excellence, innovation and Lincoln.
- Ford Argentina Launched the new Transit
BUENOS AIRES, Argentina - Ford Argentina presented to the press the new generation of its commercial vehicle Transit, which is developed entirely as a global platform under the "One Ford" strategy, achieving the highest levels of comfort, safety and technology.
- The S-MAX Was the Main Protagonist Of the First Major Series of the Kinetic Design Golf Invitational
BUENOS AIRES, Argentina - The S-Max was the main protagonist of the first Major Series of the Ford Kinetic Design Golf Invitational, the exclusive golf tour organized by the company for registered amateur golfers over 18 years-old. The event was held at the Olivos Golf Club, under the medal play modality, 18 holes, 0-36 category. The 4 best net scores won a place in the final of the Kinetic Design Golf Invitational, to be held in November.
- Ford Argentina at the 6th “El Cronista HR” Forum
Buenos Aires, Argentina - Human resources professionals and specialists participated in the 6th Human Resources Forum organized by El Cronista Comercial and Apertura Magazine, where they discussed why the success of a company depends on its human factor.
- Ford Argentina Premiers the Second Advertisement of the New Focus
Buenos Aires, Argentina - Argentina launched the new Ford Focus advertisement for TV and social networks. It is a production of 30 seconds in which the main features of Ford's global platform are displayed.
- Ford Trucks opens Green Caminhões dealer in Roraima
Ford has opened its first exclusive heavy trucks dealer in Roraima, Green Caminhões, with a modern and complete installation in order to offer full services sales to the region, which figures as one of the new agricultural boundaries in Brazil.
- Ford Argentina Celebrated Father`s Day Through Social Networks
BUENOS AIRES, Argentina - In order to greet fathers in their special day, Ford Argentina designed a video for social networks. It is a production of 40'' based on the idea that fathers are the GPS of life, the ones who teach their children the course to follow.
- The New EcoSport was Present in We Run Buenos Aires 2014
BUENOS AIRES, Argentina - For the eighth consecutive year, the new EcoSport was present in the running competition organized by Nike, this time in an expanded 21K circuit. In the Forests of Palermo (Buenos Aires) 10,000 participants had the opportunity to demonstrate their ability to go further.
- Ford Argentina Helps the ‘Forest Bank’ Foundation to open “El Impenetrable” National Park and Protect Native Forest in the North of Argentina
BUENOS AIRES, Argentina - Ford Argentina donated 199.120 PET bottles to the Forest Bank foundation to save native forests at risk in the Gran Chaco region and collaborate with the opening of the National Park “El Impenetrable”, which is located between two Northern provinces of the country. The Forest Bank foundation is a non-profit organization which receives and distributes the contributions of small, medium and large supporters to save native forests at risk.
- Ford Argentina in Agroactiva 2014
BUENOS AIRES, Aregentina - Ford Argentina will be present at Agroactiva 2014, one of the most important exhibitions of the agro industry to be held from 4 to 7 June in Cañada de Gomez (Santa Fe, Argentina).
- Ford Goes to Bahia to Present the New F-4000 and their Line of Ranger Pick-ups
LUÍS EDUARDO MAGALHÃES, Brazil - Ford goes to West Bahia to present the new Ford F-4000. This is another region in Brazil in which the brand has chosen to exhibit the main novelty of the year, in addition to its Ranger pick-up line. Bahia Farm Show, at Luís Eduardo Magalhães municipality, is currently one of the largest agricultural fairs in Northeast Brazil.
- Ford Trucks Launches Exclusive Pre-sale Program of New F-Series Models
SÃO BERNARDO, Brazil - Ford Trucks begins a new stage for the launching of the New F-Series on the Brazilian market: the opening of a special F-4000 and F350 pre-sales program. Such action is unprecedented for the brand and offers to our clients the possibility of reserving both models, which will be delivered when they get to the market, in the second semester. The exclusive offer with pre-sales conditions will be available as of this Friday (may 23rd) until June 30.
- Argentina`s Agency of Road Safety Certified the Focus and Ranger Safety Equipment
BUENOS AIRES, Argentina – In a special visit to Pacheco Assembly Plant, the National Agency of Road Safety certified that the vehicles produced locally –the Focus and Ranger– have the equipment required by the local safety standards. During the visit, the authorities of the organization visualized various stages of the production process in which the active and passive safety components are installed in the New Focus and New Ranger.
- Ford promotes workshop for young people from Camaçari in partnership with Projeto Axé
CAMAÇARI, Brazil - Ford, in partnership with Projeto Axé, promotes, this week and in the next, workshops for customization for students of 11 public schools in Camaçari. This initiative is part of a global program called "Operação Mundo Melhor” (Operation Better World), intended to be a strategic social approach, identifying and including communities in which Ford operates. Ford Fund works through partnership with NGOs in four key areas: education, safety, needs of the community and sustainability. The Fund also ensures that these programs for meeting the needs of local communities are aligned with the Ford's business plan. This contributes for a measurable impact and, if possible, able to be replicated to other markets.
- A New Official Ford Dealer was Opened in the Province of Catamarca
BUENOS AIRES, Argentina - With almost 50 years of experience working with Ford Argentina, Karam Automotores opened new facilities in the province of Catamarca. In this way, Ford Argentina expands its dealer network and its reach in the northwest region of the country.
- Ford Argentina Launched the Start of the ‘Kinetic Design Golf Invitational 2014’
BUENOS AIRES, Aregentina - Ford Argentina announced the start of the qualifying stage of the Ford Kinetic Design Golf Invitational 2014 edition, the exclusive golf tour designed by for amateur golfers.
- Ford Increases Presence in the Light Truck Segment
SÃO BERNARDO, Brazil - Ford Trucks presented good sales in the light truck segment in the first quarter of 2014: with 2,001 units licensed, the brand achieved a share of 24.3% and growth of 3.6% in its category, compared to the same period last year. This segment represents 20.2% of the whole sector, and is extremely important for Ford Trucks.
- Ford Celebrates Production of 1-Millionth Sigma Engine at Taubaté
TAUBATÉ, Brazil – Ford celebrated production of the 1-millionth Sigma engine at its Taubaté Engine Plant in Brazil. The Sigma is considered one of the most modern engines in the 1.5-liter and 1.6-liter classes. Sigma engines equip Fiesta, EcoSport and Focus in South America, the Mexico-produced Fiesta, and the Focus model built in Germany and Russia.
- Ford Focus Sedan Stood Out in April
SÃO BERNARDO, Brazil - The Ford Focus Sedan had its best sales performance since the release of the current generation, and kept the line among the three best selling in the mid-size segment. According to Renavam reports, the model has achieved 1,763 units in April and the Focus line, for the quarter, has sold 3,353 cars.
- Ford Exhibits the Extra heavy-duty Cargo At Exposafra, Paraná
SÃO BERNARDO, Brazil - Ford Trucks is at Exposafra, open today at Porto de Paranaguá, Paraná, with their Extra heavy-duty Cargo 2842 and Cargo 2042, models that stand out by their robustness, efficiency, comfort and technology. At the event, which has prestige within the cargo segment, the models will be available for a test-drive, already implemented and approved, with a one-kilometer-length circular path.
- Ford Awarded as one of the Companies more Attractive to work in Argentina
BUENOS AIRES, Argentina - On Tuesday April 29, Ford Argentina was awarded second place in the edition 2014 of Randstad Award, an international recognition for top employers based on a survey of more than 200,000 people around the world (local recognition comes from more 8,000 respondents throughout Argentina).
- Ford Argentina launched FORD PROTECT, a new loyalty program
BUENOS AIRES, Argentina.- Ford Argentina launched a new loyalty program known as Ford Protect under the slogan "The peacefulness of being protected".
- New Ford F-4000 Released in Agribusiness Events with Exhibition in Ribeirão Preto
SÃO BERNARDO, Brazil - The new Ford Trucks' F-4000 model is in the spotlight at Agrishow, one of the leading events of Brazilian agribusiness, in Ribeirão Preto, SP. This is the first exhibition of the model to the public since the announcement of its release, expected to the second half this year.
- Ford Motor Company Leadership Announcement
Ford Motor Company [NYSE: F] announced today that Alan Mulally has decided to retire from the company July 1 and Mark Fields will be named Ford president and chief executive officer and elected as a member of the company’s board of directors.