- Ford Argentina Presented Its New Aftersales Campaign
BUENOS AIRES, Argentina – Ford Argentina presented the new aftersales institutional campaign, which aims to leverage the Official Ford Service and to be perceived as a suitable proposal for the client.
- Ford Launches the all-new F-350 and F-4000 for the Light-Duty and Semilight-duty Truck Market
SÃO BERNARDO, Brazil - Ford presented the new F-350 and F-4000 trucks (available in 4x2 and 4x4 models) to the media this week. These trucks boast a new Euro 5 engine which meets new Brazilian environmental legislation and are intended for the light-duty and semilight-duty truck markets.
- Quick Lane Opened its Second Branch in Argentina
BUENOS AIRES, Argentina - Quick Lane, the global network of quick services specialized in light mechanics repairs and tires, opened a new branch located at Rivadavia Av. 10089, Buenos Aires, which will attend in extended hours through Mondays to Fridays from 8 to 21 hs and Saturdays from 8 to 13 hs, with no previous schedule required.
- The Second Major Series of the Ford Kinetic Design Golf Invitational was Held in Buenos Aires
BUENOS AIRES, Argentina - The Mondeo Titanium was the protagonist of the second Major Series of the Ford Kinetic Design Golf Invitational, the exclusive golf tour organized by Ford Argentina for registered amateur golfers over 18 years-old. The event took place at the Olivos Golf Club (one of the most traditional and well-reputed golf courses in the country) under the medal play mode, 18 holes, 0-36 category, in which the best four net scores gained access to the final.
- Ford Promotes Media Drive of New Ka
SÃO BERNARDO, Brazil - Ford hold a press meeting to present New Ka and Ka+, during a convention that brought together auto and lifestyle journalists, as well as bloggers from different editorials such as technology, adventure, tourism among others.
- Ford Introduced a ‘Plan Ovalo’ Application for Mobile Devices
BUENOS AIRES, Argentina - Ford introduced the official application of ‘Plan Ovalo’ (Ford Argentina’s official financing plan) for smartphones, which allows clients to track the progress of savings plans, payment reminders, awards and get access to all relevant information. Through this application, ‘Plan Óvalo’ is the first financing plan to provide customers real time information through mobile devices.
- Ford Presents the Emergency Assistance SYNC of New Ka
SÃO BERNARDO, Brazil - Ford hold a press conference in order to present the Emergency Assistance feature through Brazilian media. The new technology will be launched in Brazil within New Ka, expanding the functionality of SYNC connectivity system. Basically, the system is programmed to automatically dial the 911 emergency services, for help if you’re in an accident. If an accident with airbag activation or cutting fuel system occurs, which can occur in rear-end collisions or rollovers, SYNC performs an automatic call via cell phone paired to the 911 emergency services, stating your location and connecting passengers.
- Ford Launches National Sales Company in Peru; Expands Vehicle Lineup to Meet Customer Needs
Ford Motor Company has established a new national sales company in Peru, demonstrating its commitment to this growing automotive market.
- Ford Argentina Launched the new Transit
BUENOS AIRES, Argentina - Ford Argentina presented to the press the new generation of its commercial vehicle Transit, which is developed entirely as a global platform under the "One Ford" strategy, achieving the highest levels of comfort, safety and technology.
- Ford Argentina Presented the Competition 'Future Mobility'
BUENOS AIRES, Argentina - As part of the 'Blueprint for Mobility' plan, Ford Argentina presented the 'Future of Mobility' contest, an initiative to submit ideas and projects to improve mobility in large cities.
- All-New Ford Ka Makes First Public Appearances
SAO BERNARDO DO CAMPO, July 22 – Big launches are always accompanied by a solid communications strategy. In efforts to position the all-new Ka as a totally new and surprising vehicle, Ford Brazil is betting on unique pre-launch actions to position the all-new Ka as a totally new and surprising vehicle, so that the public sees right away that the name is the only thing inherited from the previous model.
- Paul Mascarenas Retiring After 32 Years; Ford Underscores Drive for Innovation and Accelerates Lincoln with New Senior Leadership Team Members
Ford Motor Company announced today a series of changes in its senior leadership team to continue delivering the company’s One Ford plan while accelerating its drive for product excellence, innovation and Lincoln.
- The S-MAX Was the Main Protagonist Of the First Major Series of the Kinetic Design Golf Invitational
BUENOS AIRES, Argentina - The S-Max was the main protagonist of the first Major Series of the Ford Kinetic Design Golf Invitational, the exclusive golf tour organized by the company for registered amateur golfers over 18 years-old. The event was held at the Olivos Golf Club, under the medal play modality, 18 holes, 0-36 category. The 4 best net scores won a place in the final of the Kinetic Design Golf Invitational, to be held in November.
- Ford Argentina at the 6th “El Cronista HR” Forum
Buenos Aires, Argentina - Human resources professionals and specialists participated in the 6th Human Resources Forum organized by El Cronista Comercial and Apertura Magazine, where they discussed why the success of a company depends on its human factor.
- Ford Argentina Premiers the Second Advertisement of the New Focus
Buenos Aires, Argentina - Argentina launched the new Ford Focus advertisement for TV and social networks. It is a production of 30 seconds in which the main features of Ford's global platform are displayed.
- Ford Trucks opens Green Caminhões dealer in Roraima
Ford has opened its first exclusive heavy trucks dealer in Roraima, Green Caminhões, with a modern and complete installation in order to offer full services sales to the region, which figures as one of the new agricultural boundaries in Brazil.
- Ford Argentina Celebrated Father`s Day Through Social Networks
BUENOS AIRES, Argentina - In order to greet fathers in their special day, Ford Argentina designed a video for social networks. It is a production of 40'' based on the idea that fathers are the GPS of life, the ones who teach their children the course to follow.
- The New EcoSport was Present in We Run Buenos Aires 2014
BUENOS AIRES, Argentina - For the eighth consecutive year, the new EcoSport was present in the running competition organized by Nike, this time in an expanded 21K circuit. In the Forests of Palermo (Buenos Aires) 10,000 participants had the opportunity to demonstrate their ability to go further.
- Ford Argentina Helps the ‘Forest Bank’ Foundation to open “El Impenetrable” National Park and Protect Native Forest in the North of Argentina
BUENOS AIRES, Argentina - Ford Argentina donated 199.120 PET bottles to the Forest Bank foundation to save native forests at risk in the Gran Chaco region and collaborate with the opening of the National Park “El Impenetrable”, which is located between two Northern provinces of the country. The Forest Bank foundation is a non-profit organization which receives and distributes the contributions of small, medium and large supporters to save native forests at risk.
- Ford Argentina in Agroactiva 2014
BUENOS AIRES, Aregentina - Ford Argentina will be present at Agroactiva 2014, one of the most important exhibitions of the agro industry to be held from 4 to 7 June in Cañada de Gomez (Santa Fe, Argentina).
- Ford Goes to Bahia to Present the New F-4000 and their Line of Ranger Pick-ups
LUÍS EDUARDO MAGALHÃES, Brazil - Ford goes to West Bahia to present the new Ford F-4000. This is another region in Brazil in which the brand has chosen to exhibit the main novelty of the year, in addition to its Ranger pick-up line. Bahia Farm Show, at Luís Eduardo Magalhães municipality, is currently one of the largest agricultural fairs in Northeast Brazil.
- Ford Trucks Launches Exclusive Pre-sale Program of New F-Series Models
SÃO BERNARDO, Brazil - Ford Trucks begins a new stage for the launching of the New F-Series on the Brazilian market: the opening of a special F-4000 and F350 pre-sales program. Such action is unprecedented for the brand and offers to our clients the possibility of reserving both models, which will be delivered when they get to the market, in the second semester. The exclusive offer with pre-sales conditions will be available as of this Friday (may 23rd) until June 30.
- Argentina`s Agency of Road Safety Certified the Focus and Ranger Safety Equipment
BUENOS AIRES, Argentina – In a special visit to Pacheco Assembly Plant, the National Agency of Road Safety certified that the vehicles produced locally –the Focus and Ranger– have the equipment required by the local safety standards. During the visit, the authorities of the organization visualized various stages of the production process in which the active and passive safety components are installed in the New Focus and New Ranger.
- Ford promotes workshop for young people from Camaçari in partnership with Projeto Axé
CAMAÇARI, Brazil - Ford, in partnership with Projeto Axé, promotes, this week and in the next, workshops for customization for students of 11 public schools in Camaçari. This initiative is part of a global program called "Operação Mundo Melhor” (Operation Better World), intended to be a strategic social approach, identifying and including communities in which Ford operates. Ford Fund works through partnership with NGOs in four key areas: education, safety, needs of the community and sustainability. The Fund also ensures that these programs for meeting the needs of local communities are aligned with the Ford's business plan. This contributes for a measurable impact and, if possible, able to be replicated to other markets.
- A New Official Ford Dealer was Opened in the Province of Catamarca
BUENOS AIRES, Argentina - With almost 50 years of experience working with Ford Argentina, Karam Automotores opened new facilities in the province of Catamarca. In this way, Ford Argentina expands its dealer network and its reach in the northwest region of the country.