- Ford’s Global Vehicles Challenge Dunes in Pinamar Beach
BUENOS AIRES, Argentina - The Ford Kinetic Summer Attraction 2014 opened the summer season with a new edition of the test drive in the Pinamar’s dunes (Argentinean coast) for more than 130 guests. The driving experience started at the Ford’s off-road base and its challenging circuit allowed the attendees to test the power, versatility and technology of the new Ranger, new Kuga and new EcoSport 4WD.
- Fusion Line Is the Absolute Leader and Hybrid Model Takes Second Place in the Luxury Segment
SÃO BERNARDO, Brazil - Fusion had, in January, its best sales performance since the new generation was launched in Brazil, with 1,341 units commercialized, and expanded its leadership in the large luxury sedans segment with a share of 82%.
- EcoSport, Focus and New Fiesta Stand Out in January
SÃO PAULO, Brazil – Ford EcoSport, the New Focus and New Fiesta have started the year with great highlights in their respective segments.
- INMETRO/CONPET: Fusion Hybrid, Leader; New Fiesta And Focus Highlighted in Ranking of Fuel Economy
SÃO BERNARDO DO CAMPO, Brazil - Fusion Hybrid kept its position of the most economical passenger car in the country according to the 2014 ranking of INMETRO. The New Fiesta and Focus were also highlighted in the ranking that lists 496 models from 36 brands within the Vehicle Labeling Program, based on fuel consumption.
- Ford Social Projects Provide 10,000 Backpacks; Environmental Education for Camaçari Students
CAMAÇARI, Brazil - On January 21, Ford announced two new social initiatives in Bahia: the distribution of 10 thousand eco-sustainable backpacks with notebook&pencil sets: and the execution of an environmental education project. Both actions, under development, are focused on students from public schools in Camaçari, within Bahia state, where is located Ford Northeast industrial Complex.
- New Ka Concept 4-Door: Ford Redefines Expectations in the Compact Car Segment
SÃO PAULO, Brazil – Ford today revealed its new global vision for its four-door compact car, which offers intelligent technology and design in Brazil and other emerging markets. The Ka Concept 4-door an ideal option to meet the needs of the competitive compact car class.
- Ford Announces SYNC® AppLink™ For The Brazilian Market At Campus Party 2014
SAO PAULO, Brazil -During a press conference in Campus Party, the biggest technology event in Brazil, Ford announced the arrival of SYNC® AppLink™ in Brazil this year. The decision is part of the company´s global strategy to meet the needs of drivers who want to be safely connected in their vehicles.
- Solid Finish to Ford’s 2014 Dakar Rally
VALPARAISO, Chile – Lucio Alvarez and Ronnie Graue finished the Ford Ranger’s Dakar Rally debut in 22nd position after safely completing the short final speed test in Chile today.
- Strong Show from Argentine Alvarez in Arid Atacama
EL SALVADOR, Chile – Team Ford Racing’s Lucio Alvarez and Ronnie Graue displayed the speed and strength of their Ranger when they claimed their second consecutive top 10 finish on the longest and toughest stage of the Dakar Rally today.
- Alvarez and Ranger Storm the Sand
ANTOFAGASTA, Chile – Lucio Alvarez and Ronnie Graue powered their Ford Ranger to ninth place in today’s 10th stage of the Dakar Rally from Iquique to Antofagasta in Chile.
- Atacama Sand Becalms Alvarez and Graue
IQUIQUE, Chile – Lucio Alvarez and Ronnie Graue were on course for a top 10 finish in today’s ninth stage of the Dakar Rally until the legendary dunes of the Atacama Desert left their hopes buried in deep sand.
- Ford Trucks Leads the Light Truck Segment In 2013 with the Cargo 816 Model
SÃO BERNARDO DO CAMPO, Brazil - Ford Trucks strengthened its lead in 2013 "light truck" segment with the Cargo 816 model. Such segment is one of the most competitive within the Brazilian market, as it offers vehicles able to operate within urban areas to different categories of transportation. Ford’s model registered a 78% growth in retail sales, figuring 7,011 units sold.
- Dusty Dakar Leaves Alvarez Choking in the Dirt
CALAMA, CHILE – A frustrated Lucio Alvarez and Ronnie Graue finished today’s eighth stage of the Dakar Rally in 21st position after driving for almost the entire length of the 302 km route trapped in dust kicked up by the car ahead.
- In for the Long Dakar Haul
SALTA, Argentina – While the primary focus of the Dakar Rally is obviously on the competitors, there is also a massive Dakar machine that operates behind the scenes looking after the competitors, vehicles, assistance crews, medical and catering staff, organizers, timekeepers, sponsors and media contingent - around 3 000 people all-in.
- Best Yet as Team Ford Racing Finishes 7th on Dakar Stage 5
TUCUMÁN, ARGENTINA – It was an encouraging turn of fortunes for Team Ford Racing today when Argentines Lucio Alvarez and Ronnie Graue (308) powered their Ranger to the seventh fastest time on stage five of the Dakar Rally, from Chilecito to Tucumán.
- Argentines Alvarez and Graue Show Fighting Spirit
CHILECITO, ARGENTINA – Team Ford Racing enjoyed an encouraging performance in stage four of the 2014 Dakar Rally today when Argentines Lucio Alvarez and Ronnie Graue finished the gruelling test 16th in their Ranger.
- Dakar Strikes Back as Ford Racing Ranger Hits Trouble on Day 3
SAN JUAN, Argentina – The 2014 Dakar Rally was designed to be the toughest edition yet in its sixth year since moving to South America, and it has turned out to be exactly that – particularly on the third stage from San Rafael to San Juan.
- Alvarez on a Charge – Visser out of Dakar Rally
SAN LUIS, Argentina – The lead Team Ford Racing Ranger of Argentines Lucio Alvarez and Ronnie Graue (308) made up for the day one disappointment by clocking the ninth fastest time on stage two of the 2014 Dakar Rally.
- Tough First Day on Dakar Rally for Ford
SAN LUIS, Argentina – Team Ford Racing made its highly anticipated competitive debut on the Dakar Rally today. The event lived up to its reputation as one of the world’s toughest races with both crews unfortunately picking up mechanical woes.
- Cycling for Good
TATUÍ, Brazil - This month, Tatuí Proving Ground (TPG) hosted the TPG 1st BIKE TOUR, led by the local team, in which the employees and service providers had the opportunity to set a bicycle ride through the tracks of the plant.
- Homage and Several Awards for Ford in 2013,Emphasis on the New Focus
SÃO BERNARDO DO CAMPO, Brazil -The New Focus was the major recognized product of the year, collecting awards from automotive press associations in Brazil, Argentina and Latin America, plus Brazilian TV journalists, besides being the only one in the region, along with the EcoSport model, rated with the top score of 5 stars in the safety testing program by the Latin NCAP.
- Fusion Hybrid Named "2013 Car of the Year" by INFO Exame Readers
SÃO BERNARDO DO CAMPO, Brazil - The Fusion Hybrid model was named "Car of the Year" by Info Exame Magazine readers, one of the main technology-oriented publications in Brazil. Available with both gasoline and electric motors, the Ford's luxury sedan is the champion of fuel economy within the Brazilian market besides bringing innovations in safety, connectivity and comfort.
- All-new Focus Was Chosen The “Best Regional Vehicle” of the Year by Argentina Automotive Industry Journalists (PIA)
BUENOS AIRES, Argentina.- Ford Argentina was awarded by Argentina’s Automotive Industry Journalists (PIA), which elected the all-new Focus as "Best Regional Vehicle of the Year". The all-new Kuga got the second place within the category SUV.
- Ford Invited Customers to Make a Free Preventive Control in Their Vehicles
BUENOS AIRES, Argentina - Anticipating the summer holidays, and for the second time this year, Ford invited its Customers to make a free check of their vehicles at Palermo Horse Racetrack in the City of Buenos Aires from November 23rd to December 8th.
- New Ford Fusion Consolidates its Leadership Among the Luxury Cars And Interest Towards the Hybrid Model Grows
SÃO BERNARDO, Brazil – Confirming its success in the country, the New Ford Fusion kept absolute leadership in the large luxury sedans category, with sales of over 1,200 units in November. The 1,208 vehicles licensed last month represent a share of 67.5%.