- Ford Argentina`s Employees Participated in the Food Classification Day Organized by Food Bank Foundation
BUENOS AIRES, Argentina - Ford Argentina organized a day of volunteering work with the Food Bank Foundation of Buenos Aires in order to classify food resources and help social organizations
- Mad About Mustang: Global Employees Share Their Stories
TATUI, Brazil - As the world prepares to celebrate 50 years of the Ford Mustang on April 17, 2014, @Ford reached out to Ford team members outside of North America to share their unique ties to the car. These stories serve to illustrate how, despite being an American icon, Mustang pride is felt around the world.
- Ford Opens New Engine Plant in Brazil to Produce the Advanced 1.0 3-Cylinder TiVCT Flex Fuel Engine
SALVADOR, Brazil – Ford opened today its new Camaçari Engine Plant to produce the 1.0 3-Cylinder TiVCT Flex Fuel engine, an entirely new family of 3 cylinder engines with advanced technology for the compact car segment.
- Ford Argentina Is Named Best Automotive In Online Reputation By ‘Mercado’ Magazine
BUENOS AIRES, Argentina - Giving the context in which having a strong online presence becomes essential and, according to the RDO study performed by Mercado -one of the most recognized magazines specialized in economics and business in the country-, Ford Argentina is the most well reputed automotive company in the online world with 5.3 points above its nearest competitor.
- Enrique Alemany, Ford Argentina`s President, Was Part of the Automotive Conference at Expo EFI 2014
BUENOS AIRES, Argentina - On last March 26th and 27th, at the Buenos Aires Hilton Hotel, the first edition of the Economy, Finance and Investment Exposition (Expo EFI 2014) took place. The main referents of the sector met to analyze the Argentine economy, the financial system, the capital market and the current situation and issues of different industries.
- Ford is in the Top Ten among the best brand images in Argentina
Argentina, Buenos Aires - Apertura, the most important magazine specialized in economy and business, published in its last edition the annual ranking of the 100 companies in Argentina with the best brand image. In the general results, Ford reached the 8th position of the top of mind in key opinion leaders, being the leading automotive company in the ranking, and improved nine places compared to 2013.
- Ford Brazil Launches Campaign for the Focus and Emphasizes the Pleasure of Driving the World Leader Model
SÃO BERNARDO, Brazil - Ford has defined the “pleasure of driving” for the Focus as subject for the new advertising campaign of the vehicle – the world leader in sales. The film will be shown for the first time today, during the commercial break of Jornal Nacional (Brazilian prime time newscast aired by the country's largest broadcaster), bringing situations of humor and mystery, featuring characters who are seized by an uncontrollable urge to drive the car.
- Jim Vella Visits Social Projects Supported by Ford in Brazil
SÃO BERNARDO, Brazil - Jim Vella, president of Ford Fund and Community Services, visited Ford's operation sites in Brazil to set an important social partnership between Ford and the NGO Projeto Axé, dedicated to protect the rights of children, adolescents and young people in situations of social vulnerability.
- Ford presents the New Ford Ranger Sport to the Brazilian market
SAO PAULO, Brazil - Ford will present to the press, on March 27 and 28, in São Paulo, its Ranger Sport 2014 model, sports version of the most advanced medium pickup in the Country. With the model, the series becomes the most complete of the country, and will offer a new option for youthful spirit consumers, who travel frequently between urban and off-road environments, and who do not give up space in the back and high load capacity for their adventures.
- Ford Most Nominated Brand in REI 2014 Awards for Excellence and Innovation
SÃO BERNARDO, Brazil - Ford is in the spotlight of the REI Awarding – recognition for excellence and innovation, intended to select the main achievements of professionals and companies in the automotive industry from February 2013 to January 2014. With nine nominations, Ford is the brand with the highest number of finalists for the award sponsored by the Automotive Business magazine and portal.
- Ford Celebrated Woman`s Day With Metro 95.1 Radio
BUENOS AIRES, Argentina - Ford and "Metro and y Metro" worked together to celebrate International Women's Day . The celebration was live-broadcasted as a special edition of the program presented by Juliet Pink and Sebastian Wainraich at Metro 95.1
- Focus and New Fiesta Lead the Compact Car Segment
SÃO BERNARDO, Brazil – To mark the beginning of another year with good news, Ford won the leadership of the medium hatch segment, with the Focus and the compact segment with the new Fiesta.
- Ford’s Global Vehicles Challenge Dunes in Pinamar Beach
BUENOS AIRES, Argentina - The Ford Kinetic Summer Attraction 2014 opened the summer season with a new edition of the test drive in the Pinamar’s dunes (Argentinean coast) for more than 130 guests. The driving experience started at the Ford’s off-road base and its challenging circuit allowed the attendees to test the power, versatility and technology of the new Ranger, new Kuga and new EcoSport 4WD.
- Fusion Line Is the Absolute Leader and Hybrid Model Takes Second Place in the Luxury Segment
SÃO BERNARDO, Brazil - Fusion had, in January, its best sales performance since the new generation was launched in Brazil, with 1,341 units commercialized, and expanded its leadership in the large luxury sedans segment with a share of 82%.
- EcoSport, Focus and New Fiesta Stand Out in January
SÃO PAULO, Brazil – Ford EcoSport, the New Focus and New Fiesta have started the year with great highlights in their respective segments.
- INMETRO/CONPET: Fusion Hybrid, Leader; New Fiesta And Focus Highlighted in Ranking of Fuel Economy
SÃO BERNARDO DO CAMPO, Brazil - Fusion Hybrid kept its position of the most economical passenger car in the country according to the 2014 ranking of INMETRO. The New Fiesta and Focus were also highlighted in the ranking that lists 496 models from 36 brands within the Vehicle Labeling Program, based on fuel consumption.
- Ford Social Projects Provide 10,000 Backpacks; Environmental Education for Camaçari Students
CAMAÇARI, Brazil - On January 21, Ford announced two new social initiatives in Bahia: the distribution of 10 thousand eco-sustainable backpacks with notebook&pencil sets: and the execution of an environmental education project. Both actions, under development, are focused on students from public schools in Camaçari, within Bahia state, where is located Ford Northeast industrial Complex.
- New Ka Concept 4-Door: Ford Redefines Expectations in the Compact Car Segment
SÃO PAULO, Brazil – Ford today revealed its new global vision for its four-door compact car, which offers intelligent technology and design in Brazil and other emerging markets. The Ka Concept 4-door an ideal option to meet the needs of the competitive compact car class.
- Ford Announces SYNC® AppLink™ For The Brazilian Market At Campus Party 2014
SAO PAULO, Brazil -During a press conference in Campus Party, the biggest technology event in Brazil, Ford announced the arrival of SYNC® AppLink™ in Brazil this year. The decision is part of the company´s global strategy to meet the needs of drivers who want to be safely connected in their vehicles.
- Solid Finish to Ford’s 2014 Dakar Rally
VALPARAISO, Chile – Lucio Alvarez and Ronnie Graue finished the Ford Ranger’s Dakar Rally debut in 22nd position after safely completing the short final speed test in Chile today.
- Strong Show from Argentine Alvarez in Arid Atacama
EL SALVADOR, Chile – Team Ford Racing’s Lucio Alvarez and Ronnie Graue displayed the speed and strength of their Ranger when they claimed their second consecutive top 10 finish on the longest and toughest stage of the Dakar Rally today.
- Alvarez and Ranger Storm the Sand
ANTOFAGASTA, Chile – Lucio Alvarez and Ronnie Graue powered their Ford Ranger to ninth place in today’s 10th stage of the Dakar Rally from Iquique to Antofagasta in Chile.
- Atacama Sand Becalms Alvarez and Graue
IQUIQUE, Chile – Lucio Alvarez and Ronnie Graue were on course for a top 10 finish in today’s ninth stage of the Dakar Rally until the legendary dunes of the Atacama Desert left their hopes buried in deep sand.
- Ford Trucks Leads the Light Truck Segment In 2013 with the Cargo 816 Model
SÃO BERNARDO DO CAMPO, Brazil - Ford Trucks strengthened its lead in 2013 "light truck" segment with the Cargo 816 model. Such segment is one of the most competitive within the Brazilian market, as it offers vehicles able to operate within urban areas to different categories of transportation. Ford’s model registered a 78% growth in retail sales, figuring 7,011 units sold.
- Dusty Dakar Leaves Alvarez Choking in the Dirt
CALAMA, CHILE – A frustrated Lucio Alvarez and Ronnie Graue finished today’s eighth stage of the Dakar Rally in 21st position after driving for almost the entire length of the 302 km route trapped in dust kicked up by the car ahead.