- Lincoln Collaborates With Visionary Korean Artists on Lincoln Reimagine Project
SEOUL –The Lincoln Reimagine Project, a unique program that honors and recognizes transformative artists who are reshaping their fields, is taking place in South Korea. The three up-and-coming artists who are participating in the program will create a piece of artwork based on a test-drive in the new Lincoln MKZ premium mid-size sedan, launched in May. The artwork the artists create will be unveiled and discussed at the Lincoln Reimagine Project Master Class Event in December.
- Lincoln Motor Company Joins All-Star Cast for Thanksgiving Charity Event in Detroit
DETROIT – The Lincoln Motor Company teamed with some big names in the worlds of sports and entertainment this morning to provide meals for about 30,000 people in Detroit this holiday season.
- Lincoln Goes West: The LA Auto Show
LOS ANGELES - The Lincoln Motor Company is taking its mission of bringing personal service to the consumer out West with a luxurious display at the Los Angeles Auto Show. As a part of its reinvention, the brand is making it a priority to increase awareness and favorability among consumers in the premium segment and culturally progressive buyers on the West coast.
- Lincoln Looks to Start Conversations with Consumers Where They Live
DEARBORN - The Lincoln Motor Company has made it a priority to refine the customer experience and a major component of that strategy is to incorporate technology and streamline communications. Advances in the digital world have made an impact on virtually every industry.
- A Timeless Story for a Timely Vehicle Countdown to the Reveal of the Lincoln MKC
LOS ANGELES – With exceptional design, engineering and quality, the all-new Lincoln MKC aims to capture the younger, progressive customer that Lincoln is pursuing as a part of its reinvention.
- Auto Media See MKC as Positive Step in Lincoln Reinvention
DEARBORN – With a goal of capturing a large share of the small premium utility vehicle market, Lincoln launched the all-new Lincoln MKC as the second of four vehicles the brand plans to launch by 2016.
- Lincoln Enhances the Ownership Experience by Personalizing Service
DEARBORN - As The Lincoln Motor Company continues on its reinvention, the brand has made it a priority to not only differentiate itself in the world of personal service, but to create a best-in-class experience for owners across the board in the luxury market.
- NYC Welcomes Arrival of MKC
NEW YORK - The Lincoln Motor Company continues to demonstrate its commitment to bringing the right products to market through the unveiling of the brand new Lincoln MKC in New York City. Auto bloggers and lifestyle magazine editors alike took note of Lincoln's exciting debut in the fast-growing, small premium utility vehicle segment.
- All-New 2015 Lincoln MKC Provides Fresh Choice for Small Premium Utility Customers
NEW YORK – The Lincoln Motor Company’s reinvention takes a major step forward today with the unveiling of the all-new 2015 Lincoln MKC small premium utility vehicle.
- All-New 2015 Lincoln MKC Small Premium Utility First to Offer 2.3-Liter EcoBoost Engine
NEW YORK – An all-new vehicle deserves an all-new engine.
- Sporty 2015 Lincoln MKC Small Premium Utility is Elegant by Design
NEW YORK – Some luxury car buyers seek elegance. Others desire superb comfort. And others crave performance. Now, drivers in the small premium utility segment can have it all in one vehicle.
- ‘Lincoln Experiences’ Use Technology to Make Driving More Engaging
NEW YORK – It isn’t just about making luxury cars; it’s about creating unique driving experiences. The Lincoln Motor Company – with the reveal of its all-new 2015 Lincoln MKC small premium utility vehicle this morning – introduces Lincoln Experiences, a suite of customer-focused comforts designed to enhance the buying and ownership experience.
- Lincoln Debuts MKC Concept at Dubai Motor Show
DUBAI, UAE – During an exclusive Middle East premiere ahead of the Dubai International Motor Show, Lincoln introduced the MKC Concept – a small luxury utility vehicle that signals the brand’s intention to become a major contender in the premium market.
- Lincoln, with Architectural Leaders, Says “Hello, Again” to Inspired Urban Design
SAN FRANCISCO - The Lincoln Motor Company, the luxury automobile brand, announces the third installment of The Lincoln Reimagine Project in conjunction with Architectural Digest and world-renowned non-profit firm Architecture for Humanity.
- Hello, Again Continues to Generate Interest in Lincoln
DEARBORN - Driven by the unique design of the Lincoln MKZ, The Lincoln Motor Company’s Hello, Again tour is transforming the consumer opinion of the brand one city at a time. By inviting customers to an exclusive 30-to 60-minute drive of vehicles including the Lincoln MKZ, Lincoln MKS and Lincoln MKX.
- Lincoln MKZ Stars in Premier Technology Show
DUBAI, UAE – Lincoln is showcasing its latest innovations at GITEX Technology Week, where the all-new Lincoln MKZ is the official Car of the Show. This is the sixth consecutive year Ford Motor Company has linked up with the Middle East, Africa and South Asia’s premier technology event, which runs through Oct. 24.
- Lincoln Luxury Uncovered Ad Campaign Launches Today
DEARBORN - Today, The Lincoln Motor Company is launching a new ad campaign – Luxury Uncovered.
- Lincoln Brand Pillars: Quality, Design and Personal Service
DEARBORN - Quality, Design and Personal Service are the pillars of the Lincoln brand, and they will be at the heart of all communications going forward – both internal and external – as Lincoln continues its reinvention. These pillars are similar in nature to the Ford brand’s Quality, Green, Safe, and Smart pillars.
- Experience the Future of Lincoln Today
DEARBORN – Jim Farley, executive vice president, Marketing, Sales and Service and Lincoln, kicked off the first of six special employee-focused Lincoln brand sessions Tuesday to a full-house within the World Headquarters auditorium.
- Lincoln Motor Company to Collaborate with Vanity Fair, Film Independent on Film Project
DEARBORN - The Lincoln Motor Company announces a collaboration with Vanity Fair and Film Independent to celebrate The Lincoln Reimagine Project™. The project involves creating a series of original short films reimagining the classic Hollywood themes of screwball comedy, ’70s road heist and thriller-noir.
- Lincoln MKZ Has Best-Ever August Sales, Brand Presses Forward on Journey
DEARBORN - For the month of August, Lincoln MKZ sales were up 10 percent with 3,652 vehicles sold making this a record August sales month for MKZ.
- Drive and Dine with The Lincoln Motor Company
DEARBORN – The Lincoln Motor Company is on a journey to reinvent the brand, and as a part of that, Lincoln also is redefining the customer experience. The company has implemented many progressive consumer-experience initiatives in order to personalize the purchasing process and bolster the new Lincoln brand.
- Lincoln MKZ: Distinctive and Elegant
QUEBEC CITY - The all-new 2013 Lincoln MKZ and Lincoln MKZ Hybrid represent the future of the brand in both style and substance. It was designed with the Lincoln Motor Company vision in mind – that it does not want to be all things to all people, but rather everything to a certain few. Lincoln is committed to deliver vehicles that are distinctive, elegant and a delight to drive. The Lincoln MKZ truly represents the DNA of the Lincoln brand: stunning design, warm craftsmanship, charismatic drive and imaginative technology.
- Lincoln Previews Black Label Collection: A Blend of Design and Personal Experience
PEBBLE BEACH, Calif. – Today Lincoln Motor Company previewed Lincoln Black Label – a new and higher level expression of the brand’s design, craftsmanship, and personal service and experience – at Pebble Beach.
- Specially Selected Design Team Brings Lincoln Black Label Collection to Life
PEBBLE BEACH, Calif. – Understanding the needs of luxury clients and meeting them with innovative new vehicles and personal experiences fuels the reinvention of Lincoln. As another important element to grow and highlight the brand, Lincoln is previewing Black Label - a combination of sumptuous product with a warm and personal experience that can transcend the expectations of the most discriminating luxury buyer.