PRETORIA, South Africa - Despite market challenges, Ford Motor Company of Southern Africa (FMCSA) set a new sales record in July. For the first time ever, total Ford sales exceeded 6 000 vehicles, giving the brand its second-highest ever market share of 12.5%.
Ford sold 6,312 vehicles in South Africa in July an increase of 22% compared to July 2013. So far this year, Ford has sold 37,598 vehicles in South Africa, 21% more than the same period last year.
Ford's 13th month of double-digit market share comes amid a general decline in the new vehicle market, according to figures from the National Association of Automobile Manufacturers of South Africa (Naamsa).
"We are very pleased so many customers in South Africa appreciate our superb range of Ford vehicles," said Rob Crouse, FMCSA's General Manager. "And that range is set to grow with even more appealing products. Last month we held our first Go Further event in Africa, reiterating our plans to bring 17 new vehicles that customers want and value to South Africa by 2016."
The Ford Ranger had an all-time sales record of 2,564 bakkies, during the same month that we introduced the new, heavy-duty Ranger XL Plus. All variants of Ranger, including the new, tougher XL Plus, are built at the Silverton Assembly Plant in Pretoria, which also exports vehicles to 150 global markets. "Ranger continues to demonstrate why its capability and versatility appeal to our customers," said Crouse.
Ford EcoSport, a compact SUV powered by the three-time International Engine of the Year winner, the 1.0-litre EcoBoost engine, had its highest-ever sales total of 1,005 vehicles and was placed in the top 10 passenger vehicles sales result.