DETROIT - Zipcar is expanding to Detroit and Ford is a big part of the story.
Detroit becomes Zipcar’s 25th major metropolitan market. As a long-time and valued partner, Ford will account for the majority of the vehicle fleet.
Zipcar will offer a variety of vehicles in Detroit, including a Ford Escape named “Martius”, useful cars such as the Ford Focus “Motor City,” and fun choices like a Ford Mustang named “Belle Isle” as well as a number of other unique offerings.
In 2011 Ford Motor Company became Zipcar’s largest university vehicle partner. In addition, Ford and Zipcar work together to provide deserving student organizations at eligible Zipcar colleges and universities with monthly and grand prizes to support their activities on campus and in their local communities through the “Students with Drive” program.
“We’re proud to stand alongside Zipcar as a valued partner, as they expand operations to Detroit,” said Amy Marentic, group marketing manager, global cars and crossovers at Ford. “This is a city brimming with possibilities, and we’re thrilled that our vehicles will be a symbol of growth and opportunity.”
The 40 Zipcars will be located across the city including public and private lots and garages in neighborhoods such as Downtown, Midtown, New Center, Woodbridge, Rivertown and Hamtramck. Zipcars are also available across campus at Wayne State University and the College for Creative Studies. Detroit residents may have seen the Zipcar team across the city this past weekend participating in the Detroit Design Festival which was developed and executed with the support of the Detroit Creative Corridor Center.
Employees of local businesses in Detroit will benefit from Zipcar’s presence through the Zipcar for Business program that offers discounted driving rates Monday through Friday. This program helps businesses save money, meet environmental sustainability goals and reduce parking requirements by providing their employees with access to Zipcars for business needs and other uses.
Information on how to participate with the program is available at the website at www.zipcar.com/detroit.