COLOGNE, Germany – Wolfgang Booms, Ford of Germany managing director and Marketing and Sales director, has been appointed executive director Fleet and Remarketing Operations, Ford of Europe, effective from September 1st.
Booms, who remains member of the management board, will be supported by Wolfgang Kopplin who will assume the role of managing director Ford of Germany.
“Under Wolfgang Booms’ leadership, the Ford of Germany team have successfully expanded market share especially in the retail segment, as well as strengthening the Ford brand in Germany,” said Bernhard Mattes, chairman of Ford of Germany.
“With his experience he will lead fleet, commercial vehicle and remarketing operations in Europe. Wolfgang Kopplin has extensive experience in sales and marketing and will help ensure the continuity of our strategy and in particular the increase in the retail business in 2013.”
Wolfgang Booms has worked for Ford in Germany and Europe since 1993 and has held several senior management positions in sales and marketing, including, director of Sales at Ford-Werke GmbH and director of Service and Parts Sales at Ford Customer Service Division.
Wolfgang Kopplin has held various management positions for Ford since May 1996, including CEO and Chairman of the Board of Ford Switzerland SA, and director of Product Marketing, Ford of Europe. Previously, he was director of Sales Distribution for Ford in Germany.