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The all-new Ford Focus was been transformed into a music arcade
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 When Music Meets Technology - Ford Lio Ho Holds Fun Music Studio Consumer Event

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TAIPEI, Taiwan – Despite the heavy rain and cold weather, hundreds of passionate music fans and car enthusiasts filled Huashan Creative Park in downtown Taipei to experience the all-new Ford Focus like never before – as a music arcade, thanks to the award-winning SYNC technology.
 
Ford Lio Ho invited consumers including car buyers, music fans, car owners, Facebook fans and media to the “Ford Fun Music Studio” outdoor event on December 8 and 9 to further experience SYNC together with their favorite DJs and pop stars.
 
DJs from HitFM, AJuan, Cai rongzu and DJ SoWhat hosted the event. Three All-New Focus cars were showcased as major tool to, debut The SYNC Trio DJ REMIX show, which attracted widespread attention from the public especially music fans.
 
Broadcasted and featured onsite, DJs were able to use voice-commands to activate Ford SYNC’s music display system and held a mini SYNC concert, both for the radio listeners as well as fans who gathered at the Huashan park.
 
When music meets technology, it creates more fun in an interactive way. DJ AJuan operated SYNC by calling the name of a famous singer, Evan Yo, demonstrating how Ford’s innovative smart feature provides a whole new connected lifestyle for customers. The climax of the event was when Evan Yo got on stage with his dancers and sang one of his new songs from the latest album.
 
After the concert, Ford Lio Ho organized lucky draws, interactive games and a Q&A session on SYNC technology to further engage with customers.
 
“The Ford SYNC system is really amazing and easy to use. It is great to have hands-on experience,” said Jimmy Lin, a Ford consumer.
 
“I am so surprised to see Ford in the park! The smart SYNC technology in the all-new Focus is very interesting,” commented blogger PEACE 543.
 
“SYNC Trio DJ show is so cool. I've never seen such show before and found it's very impressive to have such creativity by using 3 Focus vehicles as the sound system,” said Paul Wee, purchasing and TVM analyst from Finance, Ford Lio Ho
 
“Consumer, especially the young generation really enjoys having easy tools to help them connect with their friends and SYNC is able to do exactly that’” said Becky Cho, Communication Director of Ford Lio Ho.” And when you add music as an element to enhance that connectivity experience, it’s even more exciting!”
 
Before the event, Ford Lio Ho launched a new application on Facebook as a pre-event teaser. A total of 735 people have installed the event app so far and shared the event information with their friends.  Event performance by Evan Yo and SYNC Trio DJ show were also broadcasted simultaneously on-line, generating over 3000 reviews over the weekend!
Consumers lined up to experience the SYNC system
Singer Even Yo performed at the SYNC Mini-concert 
   
DJ So What from HitFM was having SYNC Trio DJ remix show
A family won the lucky draw
   

  

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12/17/2012 2:15 AM