PRETORIA, South Africa — Peter Lawson, Vice President of Operations, Ford Motor Company South Africa, talks about going further.
Q. How have you described the Go Further brand promise to your team?
A. Go Further within Operations is about engaging our people in an aligned vision to build best-in-class vehicles and deliver them on time to our customers. It is about building a sense of achievement and pride in who we are and what we stand for. This covers the span of all of our Suppliers, our Purchasing and STA teams, our Manufacturing Operations at Struandale Engine Plant and Silverton Assembly Plant, and our Product Development professionals. It is about teams working as one to deliver a stable, predictable business that is respected by our One Ford peers and customers alike. It is about wanting to be the best and striving daily to ‘Go Further’ both as individuals and as a team in order to deliver the vision.
Q. What are some examples of ways that your team has already gone further?
A. Team work between Product Development, Purchasing and Manufacturing to deliver a new, ‘differential build option’ at short notice in support of market needs is a great example. Purchasing, STA and MP&L teams working with the region to break constraints and enable a richer mix build in support of market needs.
Q. How do you feel the Go Further brand promise helps distinguish Ford from the competition?
A. Go further is a personal message that motivates the best from every individual as we all align for our company’s success. Competition is less about people and how they can be their best.
Q. Do you see any changes ahead in the way your team will operate under the brand promise?
A. This I believe will be evolutionary as we grow into the mindset and go from strength to strength with each success along the journey.
Q. How do you feel Go Further contributes to the transformation of Ford?
A. Go Further is in itself representative of a transformational mindset. It takes a critical mass of transformational minds to transform a company.