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Venezuela - In support of the Venezuelan Culture and Cinema development, Ford Venezuela has come up with an innovative proposal to communicate competitive advantages in the automotive market. The blue oval brand promoted the first short film festival “8 Stories for a Manual”, with participation of 8 well known national film directors, who developed their short films inspired in the key technological features of the totally reinvented Ford Explorer.
Each one of the directors were randomly given one of the key features and were to develop a 3 minute short film based on such feature, but were not to show the actual vehicle in their creations.
“A story can be told a thousand ways. This time, these 8 stories were told in an amazing way built on the exceptional design and technology of one of our most advanced products, with a spectacular end result” said Miguel Sandoval, Brand Manager for Explorer.
The participating directors were: Marcel Rasquin, Gustavo Rondón, Ignacio Castillo, Hans Hoj, Matías Lorusso, Braulio Rodríguez, Carl Zitelmann and Julio Miguel, who came up with excellent masterpieces based on features such as: rear view camera, terrain management system, hill descent control, trailer sway control, MyKey®, SYNC® MyFord Touch™, and Blind Spot Alert (BLIS®).
The films were presented at a private gala at the recently inaugurated Chacao Theater, where a distinguished panel of five renown national and international artists (Matías Bize (Chile), Marcelo Pont (Argentina), Leonardo Padrón (Venezuela), Luis Fernández (Venezuela) y Miguel Ferrari (Venezuela), were invited to serve as judges. Marcel Rasquin with the short film “About Argenis” based on the feature MyFord Touch™, received the most awards, including Best Short Film, Best Sound Track, Best Screen Play, Best Acting and Best Art Direction.
The event was followed extensively in social media, and a review can be watched clicking on the following link: http://youtu.be/wwzMtmCvhg4