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 The Power of Choice - Electrified for Every Driver

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​DEARBORN - Whether you’re looking to save thousands of dollars in gas by getting behind the wheel of a vehicle that gets more than 100 MPGe, preserve the environment by reducing greenhouse gas emissions or eliminate the need for routine oil changes, Ford offers solutions to meet all consumer needs, by providing car buyers with the Power of Choice.

“From small to large vehicles, our expansive product portfolio provides any car owner with leading fuelefficient technologies to meet all unique driving needs,” said Derrick Kuzak, retired group vice president, Ford Global Product Development. “With gas prices rising and car-buyers trying to keep more money in their pockets and leave less at the pump, Ford offers a competitive set of vehicles that lead the industry in fuel efficiency.”

According to Ellen Hughes-Cromwick, Ford’s chief economist, “The economy is entering a take-off stage; a period of strong growth that will increase demand for global energy, and require more costand fuel-efficient vehicles to help consumers manage higher energy prices.”

To prepare for rising energy prices, Ford is committed to delivering on its electrification plan, which calls for tripling production of the company’s electrified vehicle lineup by 2013. This plan builds on the promise to provide customers with the Power of Choice by offering fuelefficient gas, hybrid and plug-in
options. The new Ford Focus Electric, Ford C-MAX Hybrid and Ford C-MAX Energi plug-in hybrid are three crucial elements to this plan.

Leading the way is the all-new Focus Electric, which stands as America’s most fuel-efficient fivepassenger car with a 110 MPGe city rating and 99 MPGe highway rating – outdoing its competitor, the Nissan Leaf, by offering more motor power and standard features, and requiring less charge time.

“At Ford, we offer best-in-class fuel economy across our vehicle lines, and we ensure the same high standards for all vehicle attributes,” said Kuzak. “We are electrifying vehicles across a global platform - not a standalone vehicle and a standalone platform – and we are making them affordable.”

Affordable and eco-friendly, stopping at the gas station is obsolete in a Focus Electric. Instead, customers can travel up to 100 miles on a single charge that takes four hours to achieve, nearly half the time of the Nissan Leaf, because of the Focus Electric’s on-board charger.

Delivering this power is an advanced 23 kwh, high voltage, lithium-ion battery system – equipped with maximized battery life from an advanced liquid heating and cooling system that regulates the temperature. Add the option to purchase a home charging station, charging your car can become as simple as charging your cell phone.

Following the strategy to provide a Power of Choice for all vehicles, many of the technologies found in the Focus Electric are available across the electrified vehicle lineup. Some of these features include SYNC® with MyFord Touch®, MyFord Mobile, SmartGauge® with EcoGuide, regenerative braking, lithium-ion batteries and seats made from 100 percent post-consumer and postindustrial content.

Both the C-MAX Hybrid and C-MAX Energi offer the benefit of reducing your carbon footprint while making no compromise to the aesthetic appeal with their sporty build. Running on a combination of gas and electric, each option features the SmartGauge with EcoGuide, a 2.0-liter Atkinson-cycle I-4 gas engine teamed with an advanced high-voltage lithium-ion battery and innovative technology like the available SYNC with MyFord Touch.

The difference that separates the two versions is that the C-MAX Energi is Ford’s first production plug-in hybrid. Making the C-MAX Energi is like the “souped-up” version – offering all of the advantages that you would get with a C-MAX Hybrid but with a charging port for a larger lithium-ion battery that opens the option of an electriconly range for enhanced efficiency.

Soon to join the line will be the all-new Ford Fusion, available in gas, hybrid and plug-in models. The Fusion Energi plug-in hybrid is projected to become the world’s most fuel-efficient midsize sedan by achieving more than 100 MPGe in electric mode.

Fusion will deliver on the power of choice, not only with the Hybrid and Energi, but with the naturally aspirated gas engine as well a pair of four-cylinder EcoBoost® engines.

The 1.6-liter EcoBoost delivers a projected 179 horsepower and is expected to achieve top-rated fuel efficiency of 26 mpg city and 37 mpg highway. The 2.0-liter EcoBoost performance option will provide and estimated 237 horsepower and is projected to return 23 mpg city and 33 mpg highway.

Ford’s goal is to deliver every new vehicle with best or among best-in-class fuel economy. By the end of 2012,
nearly one -third of the company’s entire vehicle lineup will feature a model with 40 mpg or higher.

The company predicts that by the year 2020, 10 to 25 percent of its fleet will be electrified. Worried about running out of a charge while you’re away from home? The number of charging stations in the U. S. is continuing to rise.

According to the U.S. Department of Energy, in the last 10 months the number of charging stations has risen from 750 to 5,507.

“For us, this isn’t a one-year or fiveyear story. It’s a 30-year story,” Kuzak said. “We’re taking that same plan to 2012 and 2020. We recognize as we get to 2020 and beyond, there will be a much greater dependency on electrified vehicles.”



4/17/2012 7:00 AM