The leather in the all-new Lincoln MKC is some of the softest to the touch. Leather manufacturer, BoW, has introduced a new and more natural leather construction, comparable to leather found on high-end upholstery that adds yet another level of luxury to the growing Lincoln lineup.
“This is a natural full grain, Deepsoft construction with no embossing or artificial grain,” said Kevin Lloyd, Vice President of Sales, North America for BoW Leather. Lloyd explained that most grains found in leather materials are artificially embedded to hide blemishes and scars in the natural materials, but in that process it loses its natural feel.
Deepsoft leather is produced from some of the finest cattle hides in Northern Europe and differs from standard leather in automobiles because it is free of artificial embossing and also has a lighter finish. “We mill, drum and tumble the leather longer in the production process to get the leather softer making it a much more luxurious product,” said Lloyd.
BoW has over a hundred years of experience dating back to Model T production in Europe and is proud to introduce this new product on the MKC. “Deepsoft leather was created by Bridge of Weir exclusively for Lincoln and will be introduced on the MKC and future Lincoln vehicles,” said Janet Seymour Lincoln color and materials design manager.
“We spent well over three years designing and developing the Bridge of Weir Deepsoft construction specifically for the Lincoln Motor Company and have been in production ramp up mode for the past nine months,” said Lloyd. “We are now producing 1,200 car sets a week and launch is going extremely well.”
The leather is the first of its kind to be introduced on a Lincoln Product and further enhances the luxury of the brand.