TAIPEI, Taiwan - Five popular and influential Taiwanese bloggers have fallen for the new feature-laden Ford Mondeo and its fuel efficient EcoBoost engine
The five, comprising auto, travel and lifestyle writers, were involved in a Ford Lio Ho (FLH) blogger engagement programme run in February and March. As part of this, they were invited to test drive a Ford Mondeo for a weekend and write about their travel experiences.
"Like our inaugural blogger outreach programme held last year, the Mondeo initiative was designed to showcase the Mondeo and Ford brand to Taiwan's huge community of netizens and blog followers," said FLH Communications Director, Veronica Tu.
She added, "Through their stories, photos and videos the bloggers shared their experiences with the Mondeo and its features in a personal, interesting, and often humourous style that many people could relate to."
The bloggers drove to some of Taiwan's scenic hotspots and reported their respective road trip highlights in seven online articles that have attracted more than 7,000 views.
Jerry Cheng, a noted tour guide and author was impressed by Mondeo's energy efficient EcoBoost engine, its luxury touches, good looks and smart technology features.
Describing the car's driving dynamics, he wrote, "Not only does Mondeo have plenty of power, it handles beautifully and smoothly, and is as graceful as a jaguar cat."
Writer, Chris Lee drove a Mondeo to northern Taiwan to visit a number of small towns and communities. He was so taken by the car he wrote a personal tribute to the Mondeo.
"I love Mondeo's many smart features - when I approach, the car doors open automatically, and I can start the engine without a key. The auto headlight system is also amazing and seems in synch with me."
Travel expert, Chiueh Hsiao-hao took a group of friends to the Rainbow commune in Taichung (central Taiwan). His review highlighted Mondeo's many creature comforts and its roomy interior and trunk.
Despite stormy weather, author, Damon Cheng enjoyed his drive around Taiwan's northern east coast. Cheng wrote that Mondeo's many driver features and terrific handling ensured a safe and fun journey.
Finally, sports car enthusiast, Lin Tzu-hsiang was full of praise for Mondeo's sporty design, its luxurious interiors, safety features and dynamic performance – especially the power and fuel economy offered by the EcoBoost engine, in combination with Mondeo's PowerShift transmission.
The new Ford Mondeo with EcoBoost and PowerShift technologies was launched by FLH last December. FLH is the first Completely Knocked Down (CKD) manufacturer in Taiwan to offer this green technology to local car buyers.
|Jerry Cheng liked Mondeo’s power and precise handling. |
|Chris Lee shared that his Mondeo trip to north Taiwan was educational and emotional in some parts. |
|Chiueh Hsiao-hao and friends praised Mondeo’s spacious interior and trunk. |
|Mondeo’s range driver safety and handling features helped Damon Cheng negotiate wet roads and bad weather during his journey to the east coast. |
|Lin Tzu-hsiang was impressed the power and fuel efficiency offered by Mondeo’s EcoBoost engine.|